Marketing microcredit to bottom of the pyramid market: Investigating determinants and the role of self-identity : the case of youth in post-war context
Charles Jebarajakirthy (Faculty of Business and Law, Swinburne University of Technology, Hawthorn, Australia), Paramaporn Thaichon (S P Jain School of Global Management, Sydney Olympic Park, Australia)
| Year of publication: |
2016
|
|---|---|
| Authors: | Jebarajakirthy, Charles ; Thaichon, Paramaporn |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 34.2016, 2, p. 191-215
|
| Subject: | Consumer behaviour | Credit | Market segmentation | Financial services | Young people | Konsumentenverhalten | Jugendliche | Youth | Marktsegmentierung | Finanzdienstleistung | Mikrofinanzierung | Microfinance | Kreditmarkt | Credit market | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-12-2014-0176 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011486761