Enhancing youth's attitudes towards microcredit in the bottom of the pyramid markets
Charles Jebarajakirthy, Antonio Lobo and Chandana Hewege
| Year of publication: |
2015
|
|---|---|
| Authors: | Jebarajakirthy, Charles ; Lobo, Antonio ; Hewege, Chandana |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 39.2015, 2, p. 180-192
|
| Subject: | Attitudes | bottom of pyramid market | microcredit | segmentation | war-affected youth | Mikrofinanzierung | Microfinance | Jugendliche | Youth | Zielgruppe | Target group | Entwicklungsländer | Developing countries | Meinung | Opinion | Marktsegmentierung | Market segmentation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011299545