A study investigating attitudinal perceptions of microcredit services and their relevant drivers in bottom of pyramid market segments
Charles Jebarajakirthy; Antonio Lobo
| Year of publication: |
2015
|
|---|---|
| Authors: | Jebarajakirthy, Charles ; Lobo, Antonio |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 23.2015, p. 39-48
|
| Subject: | Bottom of pyramid market | Microcredit | Attitudes | War-affected youth | Mikrofinanzierung | Microfinance | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010503934