A conceptual framework for understanding and developing entrepreneurial behaviour : implications for social marketers
Year of publication: |
November 2015
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Authors: | Jebarajakirthy, Charles ; Thaichon, Paramaporn |
Published in: |
International journal of nonprofit and voluntary sector marketing. - Chichester : Wiley & Sons, ISSN 1465-4520, ZDB-ID 2211865-2. - Vol. 20.2015, 4, p. 299-311
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Subject: | Social Marketing | Social marketing | Entrepreneurship | Entrepreneurship approach | Verbrauchereinstellung | Consumer attitudes |
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