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type:"article"
~person:"Melewar, T. C."
~subject:"Reputation"
~subject:"Service quality"
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Search: subject_exact:"Social prestige"
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Reputation
Service quality
Consumer behaviour
8
Corporate reputation
8
Firmenimage
8
Konsumentenverhalten
8
Brand image
6
Markenimage
6
Brand management
5
Markenführung
5
Public relations
4
Öffentlichkeitsarbeit
4
Brand reputation
3
Higher education institution
3
Hochschule
3
Beziehungsmarketing
2
Brand identity
2
Celebrity endorsement
2
Celebrity-Werbung
2
Cognition
2
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Corporate image
2
Image
2
Kognition
2
Relationship marketing
2
Vertrauen
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Advertising
1
Advertising credibility
1
Advertising effects
1
Advertising image
1
Ambidextrous organization
1
Attitude towards brand
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Attitude towards corporation
1
Attractiveness
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Betriebliche Wertschöpfung
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Brand
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Brand ambidexterity
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10
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Melewar, T. C.
Foroudi, Pantea
11
Ockenfels, Axel
11
Bar-Isaac, Heski
8
Ferris, Gerald R.
8
Harvey, William S.
8
Hirsch, Peter B.
8
McCluskey, Jill J.
8
Ordoñez, Guillermo
8
Swank, Otto H.
8
Bolton, Gary E.
7
Cripps, Martin
7
Ekmekci, Mehmet
7
Schaarschmidt, Mario
7
Winfree, Jason
7
Huck, Steffen
6
Makarius, Erin E.
6
Newburry, William
6
Samuelson, Larry
6
Stevens, Charles E.
6
Wiedmann, Klaus-Peter
6
Zavyalova, Anastasiya
6
Zervas, Georgios
6
Bang, Nguyen
5
Cabral, Luís M. B.
5
Eisenegger, Mark
5
Foroudi, Mohammad Mahdi
5
Graffin, Scott D.
5
Gupta, Suraksha
5
Güth, Werner
5
Kamei, Kenju
5
Kokkodis, Marios
5
Laird, Mary Dana
5
Law, Chun Hung Roberts
5
Mailath, George J.
5
Resnick, Paul
5
Schamel, Günter
5
Schwaiger, Manfred
5
Spagnolo, Giancarlo
5
Teubner, Timm
5
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Journal of business research : JBR
5
Corporate reputation review
1
European business review
1
European journal of marketing : EJM
1
International studies of management and organization
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
3
Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 287-304
Persistent link: https://www.econbiz.de/10011881789
Saved in:
4
How does reputation win trust? : a customer-based mediation analysis
Ali, Raza
;
Jin, Zhongqi
;
Wu, Kailin
;
Melewar, T. C.
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 220-239
Persistent link: https://www.econbiz.de/10011734513
Saved in:
5
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
6
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
7
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
8
Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
Saved in:
9
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
Saved in:
10
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
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