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Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
Rauwers, Fabiënne
;
Voorveld, Hilde
;
Neijens, Peter C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 806-827
Persistent link: https://www.econbiz.de/10012492589
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2
The impact of direct-to-costumer television and magazine advertising on antidepressant use
Avery, Rosemary J.
;
Eisenberg, Matthew
;
Simon, Kosali …
- In:
Journal of health economics
31
(
2012
)
5
,
pp. 705-718
Persistent link: https://www.econbiz.de/10010219986
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Der Word-of-Mouth-Effekt als kalkulierbare Größe in der Mediaplanung
Anschütz, Tina
;
Sonntag, Ralph
- In:
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …
,
(pp. 53-70)
.
2011
Persistent link: https://www.econbiz.de/10009010234
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