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type:"article"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Relationship marketing"
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Konsumentenverhalten
Markenimage
Relationship marketing
Nonprofit marketing
599
Nonprofit-Marketing
596
Nonprofit organization
203
Nonprofit-Organisation
203
Fundraising
162
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88
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88
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Helmig, Bernd
5
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2
Boenigk, Silke
2
Bublitz, Melissa G.
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Casidy, Riza
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Choi, Jungsil
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Downing, Steve
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Irmak, Caglar
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Singh, Surendra N.
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1
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International review on public and non-profit marketing
12
International journal of nonprofit and voluntary sector marketing
8
Journal of nonprofit & public sector marketing
8
Journal of marketing for higher education
6
International journal of nonprofit & voluntary sector marketing
4
Journal of business research : JBR
4
Nonprofit management & leadership
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of philanthropy and marketing
3
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
3
Nonprofit and voluntary sector quarterly
3
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of marketing
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
2
Psychology & marketing
2
The journal of brand management : an international journal
2
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
2
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Asia Pacific journal of innovation and entrepreneurship : APJIE
1
Australasian marketing journal
1
Contemporary research in e-branding
1
Cultural studies and anti-consumerism : a critical encounter
1
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Green advertising and the reluctant consumer
1
Handbook of research on effective marketing in contemporary globalism
1
Handbuch Spendenwesen : bessere Organisation, Transparenz, Kontrolle, Wirtschaftlichkeit und Wirksamkeit von Spendenwerken
1
Health care management review : HCM review
1
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
1
Human resource management in the nonprofit sector : passion, purpose and professionalism
1
International journal of Islamic and Middle Eastern finance and management
1
International journal of entrepreneurship and small business : IJESB
1
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising : official publication of the American Academy of Advertising
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Journal of electronic commerce research : JECR
1
Journal of euromarketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing management : MM
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Journal of marketing research
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1
Volunteer omnichannel behavior in nonprofit organizations : key antecedents and implications for management
Mato-Santiso, Vanessa
;
Rey-García, Marta
; …
- In:
Nonprofit management & leadership
34
(
2023
)
2
,
pp. 433-463
Persistent link: https://www.econbiz.de/10014471375
Saved in:
2
Scaling social impact : marketing to grow nonprofit solutions
Nardini, Gia
;
Bublitz, Melissa G.
;
Butler, Caitlin
; …
- In:
Journal of public policy & marketing
41
(
2022
)
3
,
pp. 254-276
Persistent link: https://www.econbiz.de/10013256505
Saved in:
3
How the emotions evoked by homeless pets induce online charitable giving
Shepelenko, Anna
;
Shepelenko, Pavel
;
Panidi, Ksenia
; …
- In:
Journal of philanthropy and marketing
29
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014505840
Saved in:
4
No browsing, no donating : the impact of title and forwarder on browsing intention of online charity fundraising
Zheng, Chundong
;
Niu, Huan
;
Wang, Han
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014501137
Saved in:
5
Engaging a new generation of donors : a relationship management theory approach to communication between nonprofits and millennials
Parker, Kimberly A.
;
Geegan, Sarah A.
;
Pfeiffer, Samantha N.
- In:
Journal of philanthropy and marketing
29
(
2024
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10014450569
Saved in:
6
Exploring donation and purchase intentions to corporate owned vs. corporate sponsored foundations
Swift, Amanda
;
Karabas, Ismail
;
King, Skyler
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
5
,
pp. 572-589
Persistent link: https://www.econbiz.de/10013465723
Saved in:
7
Does the intention to purchase cause-related products compared to charity donations indicate higher morality?
Adomaviciute, Karina
;
Urbonavicius, Sigitas
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014439369
Saved in:
8
Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
Saved in:
9
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
10
How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
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