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~subject:"Preismanagement"
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Search: subject_exact:"B2C-Marketing"
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Preismanagement
Werbung
Consumer goods marketing
261
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76
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76
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41
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39
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Diller, Hermann
2
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1
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1
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Journal of advertising research
2
Selling modernity : advertising in twentieth-century Germany
2
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Führerschaft in Märkten : Nutzung und Sicherung von Erfolgspotenzialen ; Jahrestagung 2002 der GfK-Nürnberg e.V.
1
Journal of advertising : official publication of the American Academy of Advertising
1
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1
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1
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
1
Marketing nach Maß : von der Vielfalt profitieren
1
Marketinginnovationen erfolgreich gestalten
1
Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
1
Review of industrial organization : RIO
1
Services marketing quarterly
1
The European Monetary Union : blessing or disaster? ; a series of research papers as a contribution of the University zu Köln to the 5th CEMS Graduate Conference, October 22 - 25, 1997 - Cologne
1
The Routledge companion to advertising and promotional culture
1
The advertising handbook
1
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
1
The journal of law & economics
1
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ECONIS (ZBW)
21
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1
Resale price maintenance post Leegin : a model of RPM incentives
Comanor, William S.
;
Salant, David J.
- In:
Review of industrial organization : RIO
50
(
2017
)
2
,
pp. 169-179
Persistent link: https://www.econbiz.de/10011781934
Saved in:
2
Toward an understanding of causality between advertising and sales : new evidence from a multivariate cointegrated system
Darrat, Mahmoud A.
;
Wilcox, Gary B.
;
Funches, Venessa
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 62-71
Persistent link: https://www.econbiz.de/10011453863
Saved in:
3
Origins of modern consumption : advertising, new goods, and a new generation ; 1890 - 1930
Cross, Gary S.
- In:
The Routledge companion to advertising and promotional …
,
(pp. 11-23)
.
2013
Persistent link: https://www.econbiz.de/10010197586
Saved in:
4
Leggin and procompetitive resale price maintenance
Elzinga, Kenneth G.
;
Mills, David E.
- In:
The antitrust bulletin : the journal of American and …
55
(
2010
)
2
,
pp. 349-379
Persistent link: https://www.econbiz.de/10008667657
Saved in:
5
New technologies drive CPG media mix optimization
Reynar, Angela
;
Philips, Jodi
;
Heumann, Simona
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 416-427
Persistent link: https://www.econbiz.de/10008857204
Saved in:
6
FMCG advertising : the home of branding
Broadbent, Tim
- In:
The advertising handbook
,
(pp. 162-173)
.
2009
Persistent link: https://www.econbiz.de/10003851914
Saved in:
7
An examination of the visual element used in generic message advertisements : a comparison of goods and services
Clow, Kenneth E.
;
James, Karen E.
;
Kranenburg, Kristine E.
- In:
Services marketing quarterly
30
(
2009
)
1
,
pp. 69-84
Persistent link: https://www.econbiz.de/10003839175
Saved in:
8
The 2007 leegin decision on resale price maintenance and its implications for firms' distribution strategies
Jadlow, Joseph M.
- In:
Journal of business strategies
26
(
2009
)
2
,
pp. 159-165
Persistent link: https://www.econbiz.de/10003919484
Saved in:
9
Is once really enough? : making generalizations about advertising's convex sales response function
Taylor, Jennifer
;
Kennedy, Rachel
;
Sharp, Byron
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 198-200
Persistent link: https://www.econbiz.de/10003860568
Saved in:
10
The economics of slotting contracts
Klein, Benjamin
;
Wright, Joshua D.
- In:
The journal of law & economics
50
(
2007
),
pp. 421-454
Persistent link: https://www.econbiz.de/10003701161
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