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type_genre:"Amtsdruckschrift"
~type_genre:"Conference paper"
~type_genre:"Conference proceedings"
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Search: subject_exact:"Green marketing"
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ECONIS (ZBW)
11
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date (oldest first)
1
Energy efficiency in web development : investigation of the power consumption of a web application with different load distribution
Kleinert, Florian
;
Arndt, Hans-Knud
- In:
Advances and New Trends in Environmental Informatics : …
,
(pp. 201-216)
.
2023
Persistent link: https://www.econbiz.de/10014022701
Saved in:
2
Please do not buy our brand : how consumers respond to green-demarketing messages
Herm, Steffen
;
Möller-Herm, Jana
;
Wache, Catalina
; …
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 105-118)
.
2023
Persistent link: https://www.econbiz.de/10014276969
Saved in:
3
Brand attitude and frugality as a lifestyle : evidence from coffee shop customers
Villavicencio, María
;
Schlesinger, Walesska
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 83-88)
.
2023
Persistent link: https://www.econbiz.de/10014289842
Saved in:
4
Green marketing mix strategy and fast-moving consumer goods purchase behaviour during COVID-19 pandemic : experiences from Malaysia
Ling, Khoo Shen
;
Siti Haslina Md Harizan
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 15-33)
.
2023
Persistent link: https://www.econbiz.de/10013540553
Saved in:
5
Green marketing's effect on the decision to purchase body shop cosmetic products in Bandar Lampung
Pandjaitan, Dorothy Haratua Rouly
;
M. S. Mahrinasari
- In:
The future opportunities and challenges of business in …
,
(pp. 287-290)
.
2020
Persistent link: https://www.econbiz.de/10012311547
Saved in:
6
A cognitive approach to the argument strength × message involvement paradigm in green advertising persuasion
Yu, Jason
- In:
Designing and communicating experience
,
(pp. 337-355)
.
2021
Persistent link: https://www.econbiz.de/10012648344
Saved in:
7
Profiling green consumers in an emerging country context
Altınbaṣak-Farina, İpek
;
Guleryuz-Turkel, Gozde
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 193-214)
.
2019
Persistent link: https://www.econbiz.de/10012104180
Saved in:
8
You can't buy what you can't see : retailer practices to increase the green premium
Guyader, Hugo
;
Ottoson, Mikael
;
Witell, Lars
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 319-325
Persistent link: https://www.econbiz.de/10011629371
Saved in:
9
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
Jain, Rajendra
(
contributor
);
Lakhotia, Neha
(
contributor
)
-
2010
-
1st ed
Persistent link: https://www.econbiz.de/10009229921
Saved in:
10
Special issue: Academy of Marketing Conference 2010, "Transformational Marketing"
Academy of Marketing
-
2010
Persistent link: https://www.econbiz.de/10008810791
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