//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Article in journal"
~isPartOf:"Expert journal of marketing"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing implementation"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
Marketing management
37
Marketingmanagement
37
Internet marketing
23
Social Web
16
Social web
16
Consumer behaviour
15
Konsumentenverhalten
15
Beziehungsmarketing
9
Relationship marketing
9
Brand management
7
Markenführung
7
Brand image
5
Markenimage
5
social media
5
Advertising
4
Advertising effects
4
Marketing
4
Online retailing
4
Online-Handel
4
Werbewirkung
4
Werbung
4
marketing
4
Communication
3
Customer satisfaction
3
E-commerce
3
Electronic Commerce
3
Innovation
3
Internet
3
Kommunikation
3
Kundenzufriedenheit
3
Social network
3
Soziales Netzwerk
3
Structural equation model
3
Strukturgleichungsmodell
3
Web 2.0 technologies
3
Web 2.0-Technologien
3
influencer marketing
3
Dienstleistungsqualität
2
Distribution channel
2
more ...
less ...
Online availability
All
Undetermined
14
Free
3
Type of publication
All
Article
21
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
23
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
23
Author
All
Acikgoz, Fulya
1
Anabir, Hajar
1
Athanasopoulou, Pinelopi
1
Benabdelouahed, Redouane
1
Bolat, Elvira
1
Bormann, Patrick
1
Burnaz, Sebnem
1
Callaway, Stephen K.
1
Canavari, Maurizio
1
Chia, Swee-lim
1
Dakouan, Chouaib
1
Dumicic, Ksenija
1
El-Deeb, Sara
1
Falaster, Christian
1
Gammoh, Bashar S.
1
Gao, Xue
1
Jeong, Hyun Ju
1
Jiang, Pingjun
1
Jin, Seunga Venus
1
Katsonis, Nikolaos
1
Kim, Jihye
1
Loureiro, Sandra Maria Correia
1
Mass Hareeza Ali
1
Mathupayas Thongmak
1
Muqaddam, Aziz
1
Myloni, Barbara
1
Nawal Hanim Abdullah
1
Ndasi, Wilson
1
Nurlida Ismail
1
Olbrich, Rainer
1
Pham, Phuoc H. M.
1
Raja Nerina Raja Yusof
1
Riscarolli, Valéria
1
Rodrigues, Leonel Cezar
1
Roushan, Gelareh
1
Roux, Thérèse
1
Saucet, Marcel
1
Schultz, Carsten D.
1
Sfakianakis, Michael
1
Shayeb, Mirna El
1
more ...
less ...
Published in...
All
Expert journal of marketing
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of strategic marketing
11
The journal of business & industrial marketing
11
Journal of marketing communications
10
Journal of the Academy of Marketing Science
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of internet commerce
8
Journal of marketing management : MM
8
European research studies
7
International journal of advertising : the review of marketing communications
7
Marketing intelligence & planning
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of advertising research
6
Journal of retailing and consumer services
6
Business horizons
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of marketing
5
Journal of promotion management : JPM
5
Journal of promotion management : innovations in planning and applied research
5
Marketing i menedžment innovacij : m&mi
5
European journal of marketing : EJM
4
International journal of business information systems : IJBIS
4
International journal of economic research
4
International journal of technology marketing : IJTMkt
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of marketing analytics : JMA
4
The marketing review
4
Young consumers : insight and ideas for responsible marketers
4
Asia Pacific journal of marketing and logistics
3
Central European business review : CEBR
3
Cogent business & management
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of electronic customer relationship management : IJECRM
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
more ...
less ...
Source
All
ECONIS (ZBW)
23
Showing
1
-
10
of
23
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
2
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
3
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
4
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
5
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
6
Factors of virtual influencer marketing influencing Generation Y consumers' purchase intention in Malaysia
Yoong Ruey Yap
;
Nurlida Ismail
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 437-458
Persistent link: https://www.econbiz.de/10014318238
Saved in:
7
Inbound marketing vs. outbound marketing : independent or complementary strategies
Dakouan, Chouaib
;
Benabdelouahed, Redouane
;
Anabir, Hajar
- In:
Expert journal of marketing
7
(
2019
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10012217280
Saved in:
8
The digital sales transformation featured by precise retail marketing strategy
Zhu, Guoan
;
Gao, Xue
- In:
Expert journal of marketing
7
(
2019
)
1
,
pp. 72-76
Persistent link: https://www.econbiz.de/10012217302
Saved in:
9
"Fame and Envy 2.0" in luxury fashion influencer marketing on Instagram : comparison between mega-celebrities and micro-celebrities
Jin, Seunga Venus
;
Muqaddam, Aziz
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 176-200
Persistent link: https://www.econbiz.de/10012512743
Saved in:
10
The influence of "influencer marketing" on YouTube influencers
Acikgoz, Fulya
;
Burnaz, Sebnem
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 201-219
Persistent link: https://www.econbiz.de/10012512747
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->