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type_genre:"Article in journal"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of business strategy"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Search: subject_exact:"Price discount"
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Low-cost strategy
11
Niedrigpreisstrategie
11
Consumer behaviour
3
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3
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3
Pricing strategy
3
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Harvard business review : HBR
Journal of business strategy
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of air transport management
145
Transportation research / E : an international journal
21
Tourism management : research, policies, practice
17
Journal of retailing and consumer services
14
Journal of business research : JBR
13
Journal of retailing
13
Tourism economics : the business and finance of tourism and recreation
11
Journal of revenue and pricing management
9
Journal of marketing research : JMR
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
European journal of operational research : EJOR
6
Journal of marketing
6
Journal of travel and tourism marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Quantitative marketing and economics : QME
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Review of industrial organization : RIO
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The international journal of human resource management
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International journal of industrial organization
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Marketing letters : a journal of research in marketing
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Modern economy
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Omega : the international journal of management science
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ECONIS (ZBW)
11
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1
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10
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11
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date (oldest first)
1
Pricing policies that protect your brand : how to prevent unauthorized discounting
Israeli, Ayelet
;
Zelek, Eugene F. <Jr.>
- In:
Harvard business review : HBR
98
(
2020
)
2
,
pp. 76-83
Persistent link: https://www.econbiz.de/10012288872
Saved in:
2
Boomerang effects of low price discounts : how low price discounts affect purchase propensity
Cai, Fengyan
;
Bagchi, Rajesh
;
Gauri, Dinesh Kumar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 804-816
Persistent link: https://www.econbiz.de/10011435803
Saved in:
3
How price promotions influence postpurchase consumption experience over time
Lee, Leonard
;
Tsai, Claire I.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 943-959
Persistent link: https://www.econbiz.de/10010253785
Saved in:
4
Retailer pricing strategy and consumer choice under price uncertainty
Danziger, Shai
;
Hadar, Liat
;
Morwitz, Vicki G.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
3
,
pp. 761-774
Persistent link: https://www.econbiz.de/10010473384
Saved in:
5
Free offer ≠ cheap product : a selective accessibility account on the valuation of free offers
Palmeira, Mauricio M.
;
Srivastava, Joydeep
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
4
,
pp. 644-656
Persistent link: https://www.econbiz.de/10010226751
Saved in:
6
Taking a customer-centric view of discounting
Docters, Rob
;
Riley, Lisa C.
;
Gieskes, Martijn
- In:
Journal of business strategy
34
(
2013
)
1
,
pp. 15-20
Persistent link: https://www.econbiz.de/10009718472
Saved in:
7
Why "good jobs" are good 4 retailers
Ton, Zeynep
- In:
Harvard business review : HBR
90
(
2012
)
1/2
,
pp. 124-131
Persistent link: https://www.econbiz.de/10009489549
Saved in:
8
Is the price right? : strategies for new introductions
Docters, Rob
;
Katz, Raul
;
Bernstein, Jerry
;
Schefers, Bert
- In:
Journal of business strategy
31
(
2010
)
3
,
pp. 29-37
Persistent link: https://www.econbiz.de/10003982593
Saved in:
9
Innovation's holy grail
Prahalad, Coimbatore K.
;
Mashelkar, R. A.
- In:
Harvard business review : HBR
88
(
2010
)
7/8
,
pp. 132-141
Persistent link: https://www.econbiz.de/10008658588
Saved in:
10
Kick the discounting habit : step one for more effective pricing
Holden, Reed K.
- In:
Journal of business strategy
29
(
2008
)
6
,
pp. 14-18
Persistent link: https://www.econbiz.de/10003799126
Saved in:
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