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type_genre:"Article in journal"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"International journal of business innovation and research"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~source:"econis"
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Harvard-Business-Manager : das Wissen der Besten
International journal of business innovation and research
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
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ECONIS (ZBW)
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1
Markenführung in Zeiten von Big Data
Horst, Peter
;
Duboff, Robert
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
1
,
pp. 50-60
Persistent link: https://www.econbiz.de/10011535105
Saved in:
2
The offer framing effect : choosing single versus bundled offerings affects variety seeking
Mittelman, Mauricio
;
Andrade, Eduardo B.
; …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 953-964
Persistent link: https://www.econbiz.de/10010473340
Saved in:
3
Consumer reaction to unearned preferential treatment
Jiang, Lan
;
Hoegg, JoAndrea
;
Dahl, Darren W.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
3
,
pp. 412-427
Persistent link: https://www.econbiz.de/10010202821
Saved in:
4
Segmentation of clearance sales shoppers based on store attributes
Hemalatha, M.
- In:
International journal of business innovation and research
5
(
2011
)
6
,
pp. 639-662
Persistent link: https://www.econbiz.de/10009388784
Saved in:
5
Modelling clearance sales shopping behaviour
Hemalatha, M.
;
Sivakumar, V. J.
;
Narayanan, A. G. V.
- In:
International journal of business innovation and research
4
(
2010
)
5
,
pp. 451-474
Persistent link: https://www.econbiz.de/10008798779
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