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type_genre:"Article in journal"
~isPartOf:"International journal of emerging markets"
~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of consumer marketing"
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Search: subject_exact:"Cause marketing"
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Cause-Related Marketing
30
Cause-related marketing
30
Consumer behaviour
22
Konsumentenverhalten
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Marketing management
17
Marketingmanagement
17
Beziehungsmarketing
12
Relationship marketing
12
Corporate Social Responsibility
8
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Brand management
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Markenführung
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5
Nonprofit marketing
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Cause marketing
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Bibliometric analysis
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Brand-cause fit
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CRM participation intention
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CSR
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Cause related marketing
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Cause-related marketing (CRM)
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Celebrity endorsement
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Thomas, Sujo
4
Silva, Susana C.
3
Bhatt, Viral
2
Duarte, Paulo
2
Galan-Ladero, M. Mercedes
2
Patel, Ritesh
2
AbouAish, Ehab Mohamed
1
Akolaa, Andrews Adugudaa
1
Appiah, Felix
1
Arasu Balasubramaniam, Senthil
1
Baghi, Ilaria
1
Bakini, Fatma
1
Basil, Debra Z.
1
Bhatti, Hina Yaqub
1
Bianchi, Enrique Carlos
1
Bobkowski, Piotr S.
1
Boshoff, Christo
1
Bouchet, Adrien
1
Bowers, Josh
1
Chaabouni, Amel
1
Chattananon, Apisit
1
Christian, Ron G.
1
Daponte, Gaspar Gracia
1
Deb, Madhurima
1
Dhir, Sanjay
1
Fiorani, Gloria
1
Gabrielli, Veronica
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Gadhavi, Dharmesh D.
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Galera Casquet, Clementina
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Galera-Casquet, Clementina
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Gordon, Brian S.
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Hassan, Sara Osama
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Human-Van Eck, Debbie
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Inbaraj, J. Daniel
1
Jadeja, Ashwin
1
Jeong, Hyun Ju
1
Jridi, Kaouther
1
Jublee, Daniel Inbaraj
1
Kasilingam, Dharun Lingam
1
Kidiyoor, Gururaj
1
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International journal of emerging markets
International review on public and non-profit marketing
Journal of consumer marketing
Journal of business research : JBR
17
Journal of business ethics : JOBE
14
Journal of nonprofit & public sector marketing
11
Psychology & marketing
10
Journal of marketing communications
9
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
The journal of consumer marketing
5
International journal of nonprofit & voluntary sector marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of promotion management : JPM
4
AMS review : official publication of the Academy of Marketing Science
3
Cogent business & management
3
European Sport management quarterly : ESMQ
3
International journal of hospitality management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
3
Sport management review
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asian journal of sustainability and social responsibility
2
Australian journal of management
2
Corporate reputation review : an international journal
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
European journal of marketing
2
International journal of Indian culture and business management : IJICBM
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit and voluntary sector marketing
2
Journal for global business advancement : JGBA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JBE
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
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ECONIS (ZBW)
30
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1
Cause-related marketing : a systematic review of the literature
Bhatti, Hina Yaqub
;
Galan-Ladero, M. Mercedes
;
Galera …
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 25-64
Persistent link: https://www.econbiz.de/10014252111
Saved in:
2
Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
3
Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness
Patel, Ritesh
;
Bhatt, Viral
;
Thomas, Sujo
;
Trivedi, Twinkle
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 199-228
Persistent link: https://www.econbiz.de/10014501199
Saved in:
4
Keeping promises in cause-related marketing campaigns : development and validation of promised impact evidence scale
Shanbhag, Parthesh R.
;
Pai, Yogesh P.
;
Pattusamy, Murugan
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 239-257
Persistent link: https://www.econbiz.de/10014519729
Saved in:
5
The moderating role of donation-related predispositions on the effectiveness of price and product quality on cause-related marketing participation
Akolaa, Andrews Adugudaa
;
Kosiba, John Paul Basewe
; …
- In:
International journal of emerging markets
18
(
2023
)
7
,
pp. 1632-1649
Persistent link: https://www.econbiz.de/10014333914
Saved in:
6
Mapping the cause-related marketing (CRM) field : document co-citation and bibliographic coupling approach
Patil, Tejaswi
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 491-520
Persistent link: https://www.econbiz.de/10014383328
Saved in:
7
The influence of cause-related marketing campaign structural elements on consumers’ cognitive and affective attitudes and purchase intention
Terblanche, Nic S.
;
Boshoff, Christo
;
Human-Van Eck, Debbie
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 193-223
Persistent link: https://www.econbiz.de/10014252154
Saved in:
8
Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product
Thomas, Sujo
;
Jadeja, Ashwin
;
Vaghela, Krishnaba
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 691-708
Persistent link: https://www.econbiz.de/10013483765
Saved in:
9
You're getting warmer : examining a "warmth effect" as antecedent to cause-related purchase intentions for sport-themed CRM
Christian, Ron G.
;
Sarofim, Samer N.
;
Gordon, Brian S.
; …
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 550-562
Persistent link: https://www.econbiz.de/10013399737
Saved in:
10
Cause-related marketing : scepticism and warm glow as impacts of donation size on purchase intention
Chaabouni, Amel
;
Jridi, Kaouther
;
Bakini, Fatma
- In:
International review on public and non-profit marketing
18
(
2021
)
1
,
pp. 129-150
Persistent link: https://www.econbiz.de/10012428316
Saved in:
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