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type_genre:"Article in journal"
~isPartOf:"Journal of business research : JBR"
~subject:"Data Mining"
~subject:"Internet marketing"
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Search: subject_exact:"Viral marketing"
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Data Mining
Internet marketing
Viral marketing
172
Virales Marketing
172
Consumer behaviour
116
Konsumentenverhalten
116
Social Web
83
Social web
83
Online-Marketing
72
Online retailing
41
Online-Handel
41
Beziehungsmarketing
25
Relationship marketing
25
Brand image
20
Customer satisfaction
20
Kundenzufriedenheit
20
Markenimage
20
Social media
20
Brand management
19
Dienstleistungsqualität
19
Markenführung
19
Service quality
19
Word-of-mouth
16
eWOM
16
E-commerce
15
Electronic Commerce
15
Online reviews
13
Personalisierung
13
Personalization
13
Beschwerdemanagement
12
Complaint management
12
Emotion
11
Social network
11
Soziales Netzwerk
11
Word of mouth
11
Brand
10
Confidence
10
Data mining
10
Vertrauen
10
Markenartikel
9
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Article in journal
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77
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English
77
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Wang, Fang
3
Chatzipanagiotou, Kalliopi
2
Cui, Geng
2
Dwivedi, Yogesh Kumar
2
Filieri, Raffaele
2
Gauri, Dinesh Kumar
2
Kumar, Satish
2
Mangla, Sachin Kumar
2
Peng, Ling
2
Ranaweera, Chatura
2
Ruiz Mafe, Carla
2
Teng, Lefa
2
Tiago, Flávio Borges
2
Tiago, Maria Teresa Borges
2
Ajjan, Haya
1
AlRabiah, Sara
1
Alguezaui, Salma
1
Aloini, Davide
1
Angell, Robert J.
1
Arruda, Carolina
1
Ataman, M. Berk
1
Augusto, Mário Gomes
1
Azer, Jaylan
1
Baek, Tae Hyun
1
Banerjee, Snehasish
1
Bartschat, Maria
1
Behl, Abhishek
1
Belhadi, Amine
1
Benkenstein, Martin
1
Benkhati, Imane
1
Bergey, Paul K.
1
Bhatnagar, Amit
1
Bigné Alcañiz, J. Enrique
1
Birim, Şule Öztürk
1
Bonnici, Joseph
1
Bowen, Melanie
1
Bruggen, Gerrit H. van
1
Casaló, Luis V.
1
Chen, Haipeng
1
Chen, Jie
1
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Journal of business research : JBR
International journal of hospitality management
52
Journal of retailing and consumer services
47
International journal of internet marketing and advertising : IJIMA
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Tourism management : research, policies, practice
33
Journal of marketing communications
31
Electronic commerce research
29
Information systems research : ISR
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
21
Journal of management information systems : JMIS
21
International journal of contemporary hospitality management
20
International journal of advertising : the review of marketing communications
19
Journal of electronic commerce research : JECR
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of marketing
16
Journal of travel and tourism marketing
15
Psychology & marketing
15
Journal of promotion management : innovations in planning and applied research
14
International journal of consumer studies
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of advertising research
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
European journal of marketing : EJM
11
International journal of electronic commerce : IJEC
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Tourism management perspectives : TMP
10
Cogent business & management
9
International journal of business information systems : IJBIS
9
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ECONIS (ZBW)
77
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1
Fake review detection in e-commerce platforms using aspect-based sentiment analysis
Hájek, Petr
;
Hikkerova, Lubica
;
Sahut, Jean-Michel
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383045
Saved in:
2
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
3
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
4
Complements or confounders? : a study of effects of target and non-target features on online fraudulent reviewer detection
Wang, Qiang
;
Zhang, Wen
;
Li, Jian
;
Ma, Zhenzhong
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014383211
Saved in:
5
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
6
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
7
Man vs machine : detecting deception in online reviews
Petrescu, Maria
;
Ajjan, Haya
;
Harrison, Dana L.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468777
Saved in:
8
Role of gender in the creation and persuasiveness of online reviews
Ravula, Prashanth
;
Bhatnagar, Amit
;
Gauri, Dinesh Kumar
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468819
Saved in:
9
Information multidimensionality in online customer reviews
Wang, Fang
;
Du, Zhao
;
Wang, Shan
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014288105
Saved in:
10
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
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