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type_genre:"Article in journal"
~isPartOf:"Journal of business research : JBR"
~subject:"Gerechtigkeit"
~subject:"Utilitarian"
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Gerechtigkeit
Utilitarian
Utilitarianism
11
Utilitarismus
11
Consumer behaviour
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Konsumentenverhalten
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Hedonic price index
6
Hedonischer Preisindex
6
Brand management
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Hedonic
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Markenführung
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Brand image
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Markenartikel
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Retail trade
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AR
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Brand betrayal
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China
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Conditional promotion
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Construal level theory
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Coolness
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Discriminatory price
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Emoji
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Enjoyment
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Estimation
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Forgiveness
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Goal gradient hypothesis
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Article in journal
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Behl, Abhishek
1
Das, Gopal
1
Dewani, Prem Prakash
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Dimoka, Angelika
1
Isabella, Giuliana
1
Kareklas, Ioannis
1
Masters, Tamara M.
1
Mazzon, Jose Alfonso
1
Nigam, Achint
1
Pereira, Vijay
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Rathee, Shelly
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Journal of business research : JBR
Economic theory : official journal of the Society for the Advancement of Economic Theory
3
Journal of business ethics : JOBE
3
Journal of economic theory
3
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
2
Economics and philosophy
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Journal of retailing and consumer services
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Social choice and welfare
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The European journal of the history of economic thought
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American economic journal
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Annual review of economics
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Business & professional ethics journal
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Economic theory bulletin
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European journal of marketing
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European journal of operational research : EJOR
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International journal of contemporary hospitality management
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International journal of production economics
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International review of economics & finance : IREF
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International review of economics : journal of civil economy
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Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
1
Journal of fashion marketing and management
1
Journal of global information management : an official publication of the Information Resources Management Association
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Journal of health economics
1
Journal of mathematical economics
1
Journal of service management
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Journal of strategic marketing
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Macroeconomic dynamics
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Modern economy
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Pacific economic review
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SEER : journal for labour and social affairs in Eastern Europe : journal of the European Trade Union Institute
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Scandinavian actuarial journal
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South Asian journal of management : SAJM
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The journal of law, economics, & organization
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Theoretical economics : TE ; an open access journal in economic theory
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ECONIS (ZBW)
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1
Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
Saved in:
2
So fun! : how fun brand names affect forgiveness of hedonic and utilitarian products
Rathee, Shelly
;
Masters, Tamara M.
;
Yu-Buck, Grace F.
- In:
Journal of business research : JBR
139
(
2022
),
pp. 44-55
Persistent link: https://www.econbiz.de/10013194148
Saved in:
3
To emoji or not to emoji? : examining the influence of emoji on consumer reactions to advertising
Das, Gopal
;
Wiener, Hillary J. D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
96
(
2019
),
pp. 147-156
Persistent link: https://www.econbiz.de/10011980781
Saved in:
4
Impacts of product type and representation type on the perception of justice and price fairness
Isabella, Giuliana
;
Mazzon, Jose Alfonso
;
Dimoka, Angelika
- In:
Journal of business research : JBR
81
(
2017
),
pp. 203-211
Persistent link: https://www.econbiz.de/10011771694
Saved in:
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