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type_genre:"Article in journal"
~isPartOf:"Journal of global marketing"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Nationalcharakter"
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Internationales Marketing
Konsumentenverhalten
National culture
25
Nationalkultur
25
Consumer behaviour
22
Cultural identity
9
International marketing
9
Kulturelle Identität
9
China
8
Designation of origin
8
Herkunftsbezeichnung
8
Consumer ethnocentrism
6
India
4
Indien
4
Rules of origin
4
Ursprungsregeln
4
Advertising
3
Brand image
3
Comparison
3
Markenimage
3
Migranten
3
Migrants
3
Social integration
3
Social values
3
Soziale Integration
3
Soziale Werte
3
Vergleich
3
Werbung
3
animosity
3
cross-cultural marketing
3
ethnocentrism
3
willingness to buy
3
Advertising effects
2
Arab-Americans
2
Brand
2
Brand management
2
CETSCALE
2
Cross-cultural management
2
Culture
2
Economic crisis
2
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24
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Article in journal
Aufsatz in Zeitschrift
24
Language
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English
24
Author
All
Al Ganideh, Saeb Farhan
3
Aashish, Kumar
2
Awudu, Iddrisu
2
Manrai, Ajay K.
2
Parker, R. Stephen
2
Raman, Prashant
2
Bae, Young Han
1
Biswas, Somdutta
1
Boyle, Brett
1
Brennan, Ross
1
Bruning, Edward R.
1
Canterbury, Andrew
1
Chan, Kenny K.
1
Chan, Tsang-sing
1
Chowdhury, Tamgid Ahmed
1
Czarnecka, Barbara
1
De Nisco, Alessandro
1
Ellouzi, Meriam
1
Friedeborn, Stefanie
1
Ghanem, Salma
1
Guo, Chen
1
Hamelin, Nicolas
1
Han, C. M.
1
Haytko, Diana L.
1
Hermans, Charles M.
1
Hough, Michelle
1
Hussain, Mahmood
1
Javalgi, Rajshekhar (Raj) G.
1
Ju, Ilyoung
1
Jun, Jong Woo
1
Kalliny, Morris
1
Keles, Serap
1
Kibret, Abiot Tsegaye
1
Lascu, Dana
1
Lee, Oscar
1
Lee, Wei-Na
1
Leung, Lai Cheung
1
Little, Joseph P.
1
Manrai, Lalita A.
1
Massi, Marta
1
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Journal of global marketing
Journal of business research : JBR
37
Journal of international consumer marketing
33
International marketing review
17
Asia Pacific journal of marketing and logistics
16
Journal of retailing and consumer services
15
Journal of international marketing
10
Cross cultural management : an international journal
7
Cogent business & management
6
International journal of retail & distribution management
6
Journal of euromarketing
6
Psychology & marketing
6
The journal of consumer marketing
6
International business review : the official journal of the European International Business Academy
5
International journal of business and emerging markets : IJBEM
5
International journal of consumer studies
5
International journal of emerging markets
5
Journal of business ethics : JOBE
5
Journal of travel and tourism marketing
5
Australasian marketing journal
4
European journal of marketing : EJM
4
Journal of Islamic marketing
4
Journal of consumer behaviour : an international research review
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of marketing communications
4
Central European business review : CEBR
3
Global journal of business research : GJBR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business economics and management
3
Journal of electronic commerce research : JECR
3
Journal of marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Organizations and markets in emerging economies
3
AMS review : official publication of the Academy of Marketing Science
2
Cross cultural & strategic management
2
Economic research
2
Economic review : journal of economics & business
2
European journal of international management : EJIM
2
International journal of advertising : the quarterly review of marketing communications
2
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ECONIS (ZBW)
24
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1
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24
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Date (oldest first)
1
Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?
Kibret, Abiot Tsegaye
;
Shukla, Amit
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 353-371
Persistent link: https://www.econbiz.de/10012695199
Saved in:
2
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
3
Arab-Muslim Americans' personality riddle and consumer ethnocentrism
Al Ganideh, Saeb Farhan
;
Awudu, Iddrisu
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 110-130
Persistent link: https://www.econbiz.de/10012515206
Saved in:
4
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
5
Arab-Muslim Americans' personality riddle and consumer ethnocentrism
Al Ganideh, Saeb Farhan
;
Awudu, Iddrisu
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 110-130
Persistent link: https://www.econbiz.de/10012584505
Saved in:
6
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
7
Partners or foes? : cross-country consumer animosity, ethnocentrism, and nationalism in times of international crisis
De Nisco, Alessandro
;
Massi, Marta
;
Papadopoulos, Nicolas G.
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10012260094
Saved in:
8
Determinants and effects of cultural context : a review, conceptual model, and propositions
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Lascu, Dana
; …
- In:
Journal of global marketing
32
(
2019
)
2
,
pp. 67-82
Persistent link: https://www.econbiz.de/10012201010
Saved in:
9
New research on cross-cultural and cross-national comparisons in advertising and consumer behavior
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
Saved in:
10
Cultural meaning, advertising, and national culture : a four-country study
Czarnecka, Barbara
;
Brennan, Ross
;
Keles, Serap
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
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