//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Article in journal"
~isPartOf:"Journal of marketing communications"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online-Netzwerk"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Social Web
83
Social web
83
Internet marketing
58
Online-Marketing
58
Consumer behaviour
47
Konsumentenverhalten
47
Viral marketing
33
Virales Marketing
33
social media
33
Brand management
21
Markenführung
21
Advertising effects
20
Werbewirkung
20
Beziehungsmarketing
15
Relationship marketing
15
Markenimage
14
Advertising
10
Social network
8
Soziales Netzwerk
8
Werbung
8
Confidence
7
Marketing management
7
Marketingmanagement
7
Vertrauen
7
Brand
6
Facebook
6
Markenartikel
6
Public relations
6
Social media
6
advertising
6
Öffentlichkeitsarbeit
6
Online retailing
5
Online-Handel
5
Personality psychology
5
Persönlichkeitspsychologie
5
eWOM
5
engagement
5
word-of-mouth
5
Crisis management
4
more ...
less ...
Online availability
All
Undetermined
13
Free
1
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
14
Language
All
English
14
Author
All
Rita, Paulo
2
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Anselmsson, Johan
1
Baghi, Ilaria
1
Balboni, Bernardo
1
Basile, Kelly
1
Belanche, Daniel
1
Casaló, Luis V.
1
Coelho, Pedro Simões
1
Dąbrowski, Dariusz
1
Flavián, Marta
1
Gabrielli, Veronica
1
Gistri, Giacomo
1
Hammick, Jinhyon Kwon
1
Ibáñez-Sánchez, Sergio
1
Ju, Ilyoung
1
Langaro, Daniela
1
Letourneau, Olivia
1
Long Thang Van Nguyen
1
Mathur, Smriti
1
Nayak, Rajkishore
1
Obeidat, Ahmad M.
1
Obeidat, Zaid Mohammad Ibrahim
1
Pace, Stefano
1
Perera, Charitha Harshani
1
Phua, Joe
1
Ridwan Adetunji Raji
1
Sabrina Mohd Rashid
1
Salgueiro, Maria de Fátima
1
Santos, Zélia Raposo
1
Schivinski, Bruno
1
Singh, Akanchha
1
Sobhi Mohd Ishak
1
Sweiss, Nadia
1
Tewari, Alok
1
Tunca, Burak
1
Yang, Jing
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of business research : JBR
62
The journal of product & brand management
39
The journal of brand management : an international journal
36
Journal of retailing and consumer services
33
International journal of internet marketing and advertising : IJIMA
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of promotion management : innovations in planning and applied research
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Tourism management : research, policies, practice
12
Cogent business & management
11
International journal of advertising : the review of marketing communications
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Marketing intelligence & planning
10
Psychology & marketing
10
Tourism management perspectives : TMP
10
Asia Pacific journal of marketing and logistics
9
Journal of internet commerce
9
Journal of fashion marketing and management
8
Business horizons
7
Journal of marketing
7
Journal of marketing management : MM
7
Journal of promotion management : JPM
7
Technological forecasting & social change : an international journal
7
International journal of electronic marketing and retailing : IJEMR
6
International journal of hospitality management
6
International journal of technology marketing : IJTMkt
6
Journal of strategic marketing
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
European Sport management quarterly : ESMQ
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of consumer studies
5
International journal of sport management and marketing : IJSMM
5
Journal of electronic commerce research : JECR
5
Journal of global marketing
5
Journal of service management
5
European journal of marketing
4
European journal of marketing : EJM
4
Global business review
4
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
2
Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media
Ibáñez-Sánchez, Sergio
;
Flavián, Marta
;
Casaló, Luis V.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 469-486
Persistent link: https://www.econbiz.de/10013371041
Saved in:
3
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
4
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
Saved in:
5
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
6
The impact of social media platform selection on effectively communicating about corporate social responsibility
Yang, Jing
;
Basile, Kelly
;
Letourneau, Olivia
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 65-87
Persistent link: https://www.econbiz.de/10012203389
Saved in:
7
Consumer-based brand equity (CBBE) and the role of social media communications : qualitative findings from the Malaysian automotive industry
Ridwan Adetunji Raji
;
Sabrina Mohd Rashid
;
Sobhi Mohd Ishak
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 511-534
Persistent link: https://www.econbiz.de/10012203331
Saved in:
8
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
9
Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela
;
Rita, Paulo
;
Salgueiro, Maria de Fátima
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
Saved in:
10
Facebook fan page : the effect of perceived socialness in consumer-brand communication
Hammick, Jinhyon Kwon
;
Ju, Ilyoung
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 686-702
Persistent link: https://www.econbiz.de/10011927578
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->