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type_genre:"Article in journal"
~person:"Balaji, M. S."
~person:"Ravula, Prashanth"
~subject:"Virales Marketing"
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Virales Marketing
Online retailing
6
Online-Handel
6
Viral marketing
6
Consumer behaviour
5
Internet marketing
5
Konsumentenverhalten
5
Online-Marketing
5
Online reviews
4
Bayesian models
2
Customer satisfaction
2
E-commerce
2
Electronic Commerce
2
Gender
2
Geschlecht
2
Kundenzufriedenheit
2
Personalisierung
2
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1
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1
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Norm-based recommendation framing
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Article in journal
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Balaji, M. S.
Ravula, Prashanth
Law, Chun Hung Roberts
12
Kim, Jong Min
7
Li, Hengyun
6
Ye, Qiang
6
Filieri, Raffaele
5
Wu, Luorong
5
Bradley, Graham L.
4
Chakraborty, Uttam
4
Cui, Geng
4
Dens, Nathalie
4
Furner, Christopher P.
4
Mattila, Anna S.
4
Pelsmacker, Patrick de
4
Roy, Gobinda
4
Bhat, Savita
3
Bond, Samuel D.
3
Brandes, Leif
3
Chong, Alain Yee Loong
3
Datta, Biplab
3
Duan, Wenjing
3
Flavián Blanco, Carlos
3
Fong, Lawrence Hoc Nang
3
Hu, Nan
3
Law, Rob
3
Liang, Sai
3
Liu, Ling
3
Liu, Qihua
3
Liu, Yong
3
Maslowska, Ewa
3
Moro, Sérgio
3
Pavlou, Paul A.
3
Peng, Ling
3
Proserpio, Davide
3
Raghunathan, Srinivasan
3
Riquelme, Isabel P.
3
Román, Sergio
3
Shen, Han
3
Sparks, Beverley A.
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Journal of business research : JBR
2
Journal of internet commerce
1
Journal of marketing analytics : JMA
1
Journal of retailing
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
6
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1
Impact of delivery performance on online review ratings : the role of temporal distance of ratings
Ravula, Prashanth
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 149-159
Persistent link: https://www.econbiz.de/10014326744
Saved in:
2
Role of gender in the creation and persuasiveness of online reviews
Ravula, Prashanth
;
Bhatnagar, Amit
;
Gauri, Dinesh Kumar
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468819
Saved in:
3
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
4
Relative persuasiveness of repurchase intentions versus recommendations in online reviews
Ravula, Prashanth
;
Jha, Subhash
;
Biswas, Abhijit
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 724-740
Persistent link: https://www.econbiz.de/10013535724
Saved in:
5
Why consumers exaggerate in online reviews? : moral disengagement and dark personality traits
Kapoor, Payal S.
;
Balaji, M. S.
;
Maity, Moutusy
;
Jain, …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502723
Saved in:
6
An investigation of online shopping experience on trust and behavioral intentions
Samuel, Lee Hao Suan
;
Balaji, M. S.
;
Khong Kok Wei
- In:
Journal of internet commerce
14
(
2015
)
2
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011432424
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