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type_genre:"Article in journal"
~person:"Bigné Alcañiz, J. Enrique"
~subject:"Data Mining"
~subject:"Internet marketing"
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Bigné Alcañiz, J. Enrique
Law, Chun Hung Roberts
13
Kim, Jong Min
8
Moro, Sérgio
8
Okumus, Fevzi
8
Bilgihan, Anil
7
Li, Hengyun
7
Mariani, Marcello M.
7
Xie, Karen L.
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Akram, Umair
6
Dwivedi, Yogesh Kumar
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Fan, Weiguo
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Filieri, Raffaele
6
Loureiro, Sandra Maria Correia
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Pelsmacker, Patrick de
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Rita, Paulo
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Roy, Gobinda
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Schweidel, David A.
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Ye, Qiang
6
Bilal, Muhammad
5
Bradley, Graham L.
5
Datta, Biplab
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Dens, Nathalie
5
Duan, Wenjing
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Guerreiro, João Pedro Silva Martins
5
Kwok, Linchi
5
Law, Rob
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Liang, Sai
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Liu, Yong
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Phua, Joe
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Ruiz Mafe, Carla
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Tan, Yong
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Verma, Sanjeev
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Wu, Luorong
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Xiang, Zheng
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Zhang, Zili
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Balaji, M. S.
4
Chakraborty, Uttam
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Business research quarterly : BRQ
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International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
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Journal of business research : JBR
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Journal of destination marketing & management
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1
How visual attention to social media cues impacts visit intention and liking expectation for restaurants
Simonetti, Aline
;
Bigné Alcañiz, J. Enrique
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2049-2070
Persistent link: https://www.econbiz.de/10013412516
Saved in:
2
Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 623-654
Persistent link: https://www.econbiz.de/10013209384
Saved in:
3
What drives the helpfulness of online reviews? : a deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
;
Cuenca, …
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588607
Saved in:
4
Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
Saved in:
5
Does social climate influence positive eWOM? : a study of heavy-users of online communities
Ruiz Mafe, Carla
;
Bigné Alcañiz, J. Enrique
;
Sanz …
- In:
Business research quarterly : BRQ
21
(
2018
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011989522
Saved in:
6
The value of marketer-generated content on social network sites : media antecedents and behavioral responses
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
1
,
pp. 52-72
Persistent link: https://www.econbiz.de/10011669612
Saved in:
7
eWOM on travel agency selection : specialized versus private label
Bigné Alcañiz, J. Enrique
;
Caplliure, Eva-María
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1046-1053
Persistent link: https://www.econbiz.de/10011627264
Saved in:
8
The role of social motivations, ability, and opportunity in online know-how exchanges : evidence from the airline services industry
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
;
Andreu, Luisa
- In:
Service business
9
(
2015
)
2
,
pp. 209-232
Persistent link: https://www.econbiz.de/10011296061
Saved in:
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