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type_genre:"Article in journal"
~person:"Gupta, Ashish"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschriften"
~type_genre:"Book section"
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Aufsatz in Zeitschriften
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Gupta, Ashish
Khare, Arpita
58
Chawla, Deepak
21
Jain, Varsha
13
Parayitam, Satyanarayana
12
Roy, Subhadip
11
Mishra, Sita
10
Sondhi, Neena
10
Prashar, Sanjeev
9
Singh, Devinder Pal
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7
Handa, Meenakshi
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7
Punyatoya, Plavini
7
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7
Deb, Madhurima
6
Gupta, Shruti
6
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6
Jaiswal, Deepak
6
Kant, Rishi
6
Kautish, Pradeep
6
Khan, Mohammed Naved
6
Pandey, Shweta
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Parsad, Chandan
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Singh, Ramendra
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Thomas, Sujo
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5
Almugari, Fatehi
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5
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5
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International journal of business innovation and research
2
Asia Pacific journal of marketing and logistics
1
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
Global business review
1
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ECONIS (ZBW)
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1
Branding for bottom of the pyramid : a case of branded footwear consumer in Indian rural setting
Gupta, Ashish
;
Tandon, Anushree
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 255-272)
.
2018
Persistent link: https://www.econbiz.de/10011825173
Saved in:
2
The viability of benefit segmentation in Tier-II cities of India : identifying benefits sought by Indian customers
Tandon, Anushree
;
Gupta, Ashish
;
Tripathi, Vibhuti
- In:
International journal of business innovation and research
10
(
2016
)
4
,
pp. 501-518
Persistent link: https://www.econbiz.de/10011646558
Saved in:
3
Managing shopping experience through mall attractiveness dimensions : an experience of Indian metro cities
Tandon, Anushree
;
Gupta, Ashish
;
Tripathi, Vibhuti
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 634-649
Persistent link: https://www.econbiz.de/10011622671
Saved in:
4
Exploring reelationship marketing dimensions and their effect on customer loyalty : a study of Indian mobile telecom market
Gupta, Ashish
;
Sahu, G. P.
- In:
International journal of business innovation and research
9
(
2015
)
4
,
pp. 375-395
Persistent link: https://www.econbiz.de/10011545293
Saved in:
5
Experiencing flavourful fun : delighting customers the RB way
Tripathi, Vibhuti
;
Tandon, Anushree
;
Gupta, Ashish
- In:
Global business review
16
(
2015
)
2
,
pp. 341-347
Persistent link: https://www.econbiz.de/10011410133
Saved in:
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