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type_genre:"Article in journal"
~person:"Verma, Sanjeev"
~subject:"Data Mining"
~subject:"Internet marketing"
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Data Mining
Internet marketing
Consumer behaviour
7
Konsumentenverhalten
7
Viral marketing
7
Virales Marketing
7
Online-Marketing
5
Beziehungsmarketing
3
Relationship marketing
3
Social Web
3
Social web
3
E-commerce
2
Electronic Commerce
2
Online retailing
2
Online-Handel
2
CPD
1
Cognition
1
Conceptual structure
1
Confidence
1
Consumer involvement
1
Customer integration
1
Customer satisfaction
1
Destination preference
1
ELM model
1
EWOM
1
Einzelhandel
1
Electronic word of mouth (eWOM)
1
Emotion
1
Ewom
1
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1
Holiday behaviour
1
India
1
Indien
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Intellectual structure
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Internet
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Article in journal
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Verma, Sanjeev
Law, Chun Hung Roberts
13
Bigné Alcañiz, J. Enrique
8
Kim, Jong Min
8
Moro, Sérgio
8
Okumus, Fevzi
8
Bilgihan, Anil
7
Li, Hengyun
7
Mariani, Marcello M.
7
Xie, Karen L.
7
Akram, Umair
6
Dwivedi, Yogesh Kumar
6
Fan, Weiguo
6
Filieri, Raffaele
6
Loureiro, Sandra Maria Correia
6
Pelsmacker, Patrick de
6
Rita, Paulo
6
Roy, Gobinda
6
Schweidel, David A.
6
Ye, Qiang
6
Bilal, Muhammad
5
Bradley, Graham L.
5
Datta, Biplab
5
Dens, Nathalie
5
Duan, Wenjing
5
Guerreiro, João Pedro Silva Martins
5
Kwok, Linchi
5
Law, Rob
5
Liang, Sai
5
Liu, Yong
5
Phua, Joe
5
Ruiz Mafe, Carla
5
Tan, Yong
5
Wu, Luorong
5
Xiang, Zheng
5
Zhang, Zili
5
Balaji, M. S.
4
Chakraborty, Uttam
4
Du, Qianzhou
4
Flavián Blanco, Carlos
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International journal of business excellence
1
Journal of global marketing
1
Journal of internet commerce
1
Journal of marketing communications
1
South Asian journal of management : SAJM
1
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ECONIS (ZBW)
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1
An integrated measure of eWOM usefulness in the leisure travel : conceptualisation, scale development, and validation
Verma, Sanjeev
;
Yadav, Neha
;
Chikhalkar, Rekha
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 211-237
Persistent link: https://www.econbiz.de/10014232526
Saved in:
2
The impact of social commerce constructs on online engagement with the mediating effect of trust : the use and gratification perspective
Saha, Mahasweta
;
Verma, Sanjeev
- In:
South Asian journal of management : SAJM
29
(
2022
)
2
,
pp. 138-163
Persistent link: https://www.econbiz.de/10013387109
Saved in:
3
Customer experience in online shopping : a structural modeling approach
Bhattacharya, Arijit
;
Srivastava, Manjari
;
Verma, Sanjeev
- In:
Journal of global marketing
32
(
2019
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10012201003
Saved in:
4
Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev
- In:
International journal of business excellence
6
(
2013
)
5
,
pp. 624-634
Persistent link: https://www.econbiz.de/10010231592
Saved in:
5
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
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