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type_genre:"Article in journal"
~subject:"Brand image"
~subject:"Preismanagement"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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The journal of product & brand management
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Asia Pacific journal of marketing and logistics
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Journal of wine economics
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Nepalese journal of finance : a publication of Uniglobe College
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The B.E. journal of theoretical economics
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Transportation research / E : an international journal
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Games and economic behavior
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International journal of hospitality management
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Journal of marketing theory and practice : JMTP
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Production and operations management : an international journal of the Production and Operations Management Society
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Quantitative marketing and economics : QME
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ECONIS (ZBW)
518
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1
Competitive pricing and product strategies in the presence of consumers' social comparisons
Zhang, Ting
;
Choi, Tsan-Ming
;
Cheng, T. C. E.
- In:
European journal of operational research : EJOR
312
(
2024
)
2
,
pp. 573-586
Persistent link: https://www.econbiz.de/10014456304
Saved in:
2
How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Bagozzi, Richard P.
;
Khoshnevis, Mozhde
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10014426267
Saved in:
3
Not just about price : how benefit focus determines consumers' retailer pricing strategy preference
Hydock, Chris
;
Wathieu, Luc
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
3
,
pp. 447-467
Persistent link: https://www.econbiz.de/10014391404
Saved in:
4
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
5
Credit constraints, endogenous innovations, and price setting in international trade
Eckel, Carsten
;
Unger, Florian
- In:
International economic review
64
(
2023
)
4
,
pp. 1715-1747
Persistent link: https://www.econbiz.de/10014436863
Saved in:
6
Ratings meet prices : the dynamic relationship of quality signals
Kaimann, Daniel
;
Spiess Bru, Clarissa Laura Maria
; …
- In:
Journal of wine economics
18
(
2023
)
3
,
pp. 226-244
Persistent link: https://www.econbiz.de/10014465438
Saved in:
7
The influence of service quality, product quality, price, and innovation on customer loyalty at satay restaurant with the customer satisfaction as an intervening variable
Mulady, Rifda Zahida
;
Sumadi
-
2023
Persistent link: https://www.econbiz.de/10014325903
Saved in:
8
The influence of brand innovativeness and quality affect consumer perceived value : the role of symbolic brand qualities as mediating
Maharani, Aisyah Shafira
;
Hidayat, Anas
-
2023
Persistent link: https://www.econbiz.de/10014326074
Saved in:
9
Experience goods, umbrella branding, and reputation
Niinimäki, Juha-Pekka
- In:
Review of industrial organization
62
(
2023
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10014227166
Saved in:
10
Quality investment, inspection policy, and pricing decisions in a decentralized supply chain
Erkoc, Murat
;
Gurnani, Haresh
;
Ray, Saibal
;
Jin, Mingzhu
- In:
Production and operations management : the flagship …
32
(
2023
)
1
,
pp. 207-226
Persistent link: https://www.econbiz.de/10014265993
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