//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Article in journal"
~subject:"Brand image"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Lakritze"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Confectionery
31
Süßwaren
31
Consumer behaviour
10
Konsumentenverhalten
10
Großbritannien
4
United Kingdom
4
Brand
3
EU countries
3
EU-Staaten
3
Eating habit
3
Ernährungsverhalten
3
Fair trade
3
Fairer Handel
3
France
3
Frankreich
3
Markenartikel
3
USA
3
United States
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
Advertising
2
Advertising effects
2
Brand management
2
Designation of origin
2
Europa
2
Europe
2
Herkunftsbezeichnung
2
Markenführung
2
Markenimage
2
Market research
2
Marktforschung
2
Measurement
2
Messung
2
Sales promotion
2
Sugar policy
2
Verkaufsförderung
2
Werbewirkung
2
Werbung
2
Zuckerpolitik
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Case study
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Hochschulschrift
1
Thesis
1
Language
All
English
2
Author
All
Ahmed, Zafar U.
1
Dass, Mayukh
1
Kumar, Piyush
1
Noujaim, Ralph Gilbert
1
Sikander, Arif
1
Zbib, Imad J.
1
Published in...
All
EuroMed journal of business
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does country of brand origin (COBO) matter for the Lebanese consumers?
Ahmed, Zafar U.
;
Zbib, Imad J.
;
Sikander, Arif
; …
- In:
EuroMed journal of business
7
(
2012
)
2
,
pp. 108-128
Persistent link: https://www.econbiz.de/10009580888
Saved in:
2
Assessing brand vulnerability across product assortments
Kumar, Piyush
;
Dass, Mayukh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
9
,
pp. 801-814
Persistent link: https://www.econbiz.de/10009621236
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->