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type_genre:"Article in journal"
~subject:"Deutschland"
~subject:"Großbritannien"
~type_genre:"Bibliografie enthalten"
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Search: subject_exact:"Einzelhandelsmarketing"
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Deutschland
Großbritannien
Handelsmarketing
156
Retail marketing
156
Einzelhandel
51
Retail trade
51
Consumer behaviour
44
Konsumentenverhalten
44
Theorie
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14
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34
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39
English
10
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Kaapke, Andreas
4
Gedenk, Karen
2
Hudetz, Kai
2
Meffert, Heribert
2
Perrey, Jesko
2
Schmäh, Marco
2
Spillecke, Dennis
2
Bang, Nguyen
1
Bauer, Thomas
1
Bekmeier-Feuerhahn, Sigrid
1
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1
Burke, Raymond R.
1
Burmann, Christoph
1
Burt, Steven
1
Böge, Christian
1
Büchel, Marco W.
1
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1
Comfort, Daphne
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Cuthbertson, Richard
1
Diller, Hermann
1
Dobbelstein, Thomas
1
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1
Dorner, Babette
1
Duscha, Andreas
1
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1
Franke, Nikolaus
1
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1
Gruninger-Hermann, Christian
1
Helm, Roland
1
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1
Hildebrandt, Tilo
1
Hillier, David
1
Johansson, Ulf
1
Jones, Peter
1
Klaus, Philipp
1
Kleinaltenkamp, Michael
1
Knob, Alexandra
1
Kull, Stephan
1
Köster, Lars
1
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Handelsforschung
7
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
6
Journal of retailing and consumer services
4
Akzente
2
Marketing : ZFP ; journal of research and management
2
Zeitschrift für das gesamte Genossenschaftswesen : ZfgG
2
Accounting, business & financial history
1
Berichte aus der Betriebswirtschaft
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Betriebswirtschaftliche Abhandlungen
1
Betriebswirtschaftliche Forschungsergebnisse
1
Europäische Hochschulschriften / 5
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Business-to-business-Marketing
1
Gabler Edition Wissenschaft: Forschungsgruppe Konsum und Verhalten
1
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1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of advertising research
1
Journal of business economics : JBE
1
Journal of food products marketing
1
Kohlhammer-Edition Marketing
1
Markt und Konsum
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Mitteilungen des Instituts für Handelsforschung an der Universität zu Köln
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Schriften zur Handelsforschung
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
The European retail digest : the authoritative guide to trends and developments in retailing across Europe
1
The IUP journal of marketing management : IJMM
1
The international review of retail, distribution and consumer research
1
Wirtschafts- und Sozialwissenschaften
1
Zukunft im Handel : Studien für die Praxis
1
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ECONIS (ZBW)
49
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1
Effects of sales promotion type and promotion depth on consumer perceptions : the moderating role of retailer reputation
Pacheco, Barney G.
;
Rahman, Aadil
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 72-86
Persistent link: https://www.econbiz.de/10010502833
Saved in:
2
Cross-Channel-Markenführung : die stark veränderten Herausforderungen des Marketings und der Markenführung für Handelsunternehmen in Zeiten des Handel 2.0 ; "den Kunden in den Mitt...
Nolte, Ado
;
Rieck, Daniel
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2012/13
),
pp. 151-165
Persistent link: https://www.econbiz.de/10010126230
Saved in:
3
Retail fairness : exploring consumer perceptions of fairness towards retailers' marketing tactics
Bang, Nguyen
;
Klaus, Philipp
- In:
Journal of retailing and consumer services
20
(
2013
)
3
,
pp. 311-324
Persistent link: https://www.econbiz.de/10009759787
Saved in:
4
Marketing sustainable consumption within stores : a case study of the UK's leading food retailers
Jones, Peter
;
Comfort, Daphne
;
Hillier, David
- In:
Journal of food products marketing
18
(
2012
)
2
,
pp. 96-108
Persistent link: https://www.econbiz.de/10009532563
Saved in:
5
Standardized marketing strategies in retailing? : IKEA’s marketing strategies in Sweden, the UK and China
Burt, Steven
;
Johansson, Ulf
;
Thelander, Åsa
- In:
Journal of retailing and consumer services
18
(
2011
)
3
,
pp. 183-193
Persistent link: https://www.econbiz.de/10009158891
Saved in:
6
Perceptions and buyer behavior towards private-label colas : an exploratory study to understand the views of the store managers of United Kingdom
Chakraborty, Samrat
- In:
The IUP journal of marketing management : IJMM
10
(
2011
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10009237021
Saved in:
7
Diminshing varieties of active and creative retail experience : the end of the music shop?
McIntyre, Charles
- In:
Journal of retailing and consumer services
16
(
2009
)
6
,
pp. 466-476
Persistent link: https://www.econbiz.de/10003906193
Saved in:
8
Behavioral effects of digital signage
Burke, Raymond R.
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 180-185
Persistent link: https://www.econbiz.de/10003860560
Saved in:
9
Mehr Marketingrendite für den Handel
Bauer, Thomas
;
Perrey, Jesko
;
Spillecke, Dennis
- In:
Akzente
(
2009
)
3
,
pp. 32-37
Persistent link: https://www.econbiz.de/10003911107
Saved in:
10
The business of protection : Bass & Co. and trade mark defence, c. 1870 - 1914
Higgins, David M.
;
Verma, Savita
- In:
Accounting, business & financial history
19
(
2009
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10003849034
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