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type_genre:"Article in journal"
~subject:"Markenführung"
~type_genre:"Fallstudie"
~type_genre:"Forschungsbericht"
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Search: subject_exact:"Fälschung von Markenprodukten"
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Markenführung
Product counterfeiting
701
Produktpiraterie
701
Consumer behaviour
263
Konsumentenverhalten
263
Immaterialgüterrechte
153
Intellectual property rights
153
Luxury goods
94
Luxusgüter
94
Software
81
Brand image
78
Markenimage
78
Theorie
77
Theory
77
Welt
67
World
67
Internet
59
Piracy
59
Copyright infringement
58
Urheberrechtsverletzung
58
Brand management
56
Copyright law
56
Urheberrecht
56
Brand
53
Markenartikel
52
Digital goods
48
Digitale Güter
48
China
45
Music industry
43
Musikwirtschaft
43
Counterfeiting
41
Ethics
40
Ethik
39
Music
38
Musik
38
USA
34
United States
34
piracy
31
Lieferkette
30
Supply chain
30
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Undetermined
32
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Article
56
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Article in journal
Fallstudie
Forschungsbericht
Aufsatz in Zeitschrift
56
Arbeitspapier
5
Graue Literatur
5
Non-commercial literature
5
Working Paper
5
Aufsatz im Buch
3
Book section
3
Case study
1
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English
54
German
2
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All
Wilson, Jeremy M.
4
Qian, Yi
3
Amaral, Nelson Borges
2
Bian, Xuemei
2
Bobrie, François
2
Horen, Femke van
2
Le Roux, André
2
Pieters, Rik
2
Thebault, Marinette
2
Valette-Florence, Pierre
2
Walsh, Gianfranco
2
Yang, Deli
2
Ahmed, Tanvir
1
Apaolaza, Vanessa
1
Ayres, Adriano
1
Bachmann, Frank
1
Baghi, Ilaria
1
Baier, Gundolf
1
Bartikowski, Boris
1
Belfanti, Carlo
1
Borah, Sourav Bikash
1
Burgess, Lois
1
Castaño, Raquel
1
Chan, Fiona
1
Chang, Hua
1
Chen, Yuxin
1
Chiu, Weisheng
1
Commuri, Suraj
1
Crettez, Bertrand
1
Deb, Madhurima
1
Dommer, Sara Loughran
1
Doss, Farrell
1
Eisend, Martin
1
Fastoso, Fernando
1
Francis, Julie E.
1
Fryxell, Gerald
1
Fryxell, Gerald E.
1
Gabrielli, Veronica
1
Gong, Qiang
1
Gonçalves Filho, Cid
1
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The journal of brand management : an international journal
8
Journal of business research : JBR
5
The journal of product & brand management
3
Asia Pacific journal of marketing and logistics
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Business history
1
Business horizons
1
Creativity and innovation management
1
European journal of marketing
1
European management journal
1
Harvard business review : HBR
1
International journal of business and globalisation : IJBG
1
International journal of consumer studies
1
International journal of production economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Jahrbuch des Instituts für Betriebswirtschaft der Westsächsischen Hochschule Zwickau
1
Journal of business ethics : JOBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economics & management strategy : JEMS
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international marketing
1
Journal of international trade & commerce
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : innovations in planning and applied research
1
Management international review : mir ; journal of international business
1
Market : review for marketing theory and practice
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing theory
1
Psychology & marketing
1
Quality management journal : QMJ
1
Rutgers business review
1
The journal of asset management
1
The journal of consumer marketing
1
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ECONIS (ZBW)
56
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1
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
2
Willingness to purchase counterfeit luxury brands : a cross-cultural comparison
Tunçel, Niray
- In:
International journal of consumer studies
46
(
2022
)
2
,
pp. 494-514
Persistent link: https://www.econbiz.de/10013162277
Saved in:
3
From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
Saved in:
4
A brand hegemony rejection explanation for digital piracy
Jütte, Espen
;
Olson, Erik L.
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1512-1531
Persistent link: https://www.econbiz.de/10013350974
Saved in:
5
A geo-cultural approach to the purchase decision of counterfeit luxury brands in China
Kim, Jooho
;
Yoon, Sung-Joon
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012423202
Saved in:
6
How counterfeit dominance affects luxury fashion brand owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
Saved in:
7
Using topdog versus underdog brand biography in advertising : effects of similarity and consumption decision of non-deceptive counterfeits
Nagar, Komal
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 415-435
Persistent link: https://www.econbiz.de/10012515870
Saved in:
8
Scrutinizing the efficacy of branded apps quality to counter counterfeiting and restore trust in M-Commerce
Manchanda, Mohit
;
Deb, Madhurima
;
Lomo-David, Ewuuk
- In:
Quality management journal : QMJ
28
(
2021
)
3
,
pp. 156-174
Persistent link: https://www.econbiz.de/10012584871
Saved in:
9
Consumption motivations for counterfeit luxury brands : moderating role of genuine brand experience
Yin, Xiao-Long
;
Yang, Yan-Li
;
Kim, Hyung-Jun
- In:
Journal of international trade & commerce
17
(
2021
)
5
,
pp. 31-48
Persistent link: https://www.econbiz.de/10013269866
Saved in:
10
Fake ads : the influence of counterfeit native ads on brands and consumers
Grigsby, Jamie L.
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 569-592
Persistent link: https://www.econbiz.de/10012179143
Saved in:
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