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type_genre:"Article in journal"
~subject:"Television advertising"
~subject:"Theorie"
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Search: subject_exact:"Privater Fernsehanbieter"
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Television advertising
Theorie
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59
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ECONIS (ZBW)
18
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1
The effects of introducing advertising in pay TV : a model of asymmetric competition between pay TV and free TV
Dietl, Helmut
;
Lang, Markus
;
Lin, Panlang
- In:
The B.E. journal of theoretical economics
23
(
2023
)
1
,
pp. 291-326
Persistent link: https://www.econbiz.de/10013555574
Saved in:
2
Program quality competition in broadcasting markets
Li, Changying
;
Zhang, Jianhu
- In:
Journal of public economic theory
18
(
2016
)
4
,
pp. 666-689
Persistent link: https://www.econbiz.de/10011654849
Saved in:
3
Exclusive quality : why exclusive distribution may benefit the TV-viewers
Stennek, Johan
- In:
Information economics and policy : IEP
26
(
2014
),
pp. 42-57
Persistent link: https://www.econbiz.de/10010411289
Saved in:
4
Can advertising make free-to-air broadcasting more profitable than pay-TV?
Kesenne, Stefan
- In:
International journal of sport finance
7
(
2012
)
4
,
pp. 358-364
Persistent link: https://www.econbiz.de/10009693649
Saved in:
5
Promotional practices of cable news networks : a comparative analysis of new and traditional spaces
Coffey, Amy Jo
;
Cleary, Johanna
- In:
JMM : the international journal on media management
13
(
2011
)
3
,
pp. 161-176
Persistent link: https://www.econbiz.de/10009373582
Saved in:
6
Mergers and partial ownership
Foros, Øystein
;
Kind, Hans Jarle
;
Shaffer, Greg Eric
- In:
European economic review : EER
55
(
2011
)
7
,
pp. 916-926
Persistent link: https://www.econbiz.de/10009316359
Saved in:
7
What influences advertising price in television channels? : an empirical analysis on the Spanish market
Bel, Germà
;
Domènech, Laia
- In:
The journal of media economics
22
(
2009
)
3
,
pp. 164-183
Persistent link: https://www.econbiz.de/10003902458
Saved in:
8
Content and advertising in the media : pay-tv versus free-to-air
Peitz, Martin
;
Valletti, Tommaso M.
- In:
International journal of industrial organization
26
(
2008
)
4
,
pp. 949-965
Persistent link: https://www.econbiz.de/10003724542
Saved in:
9
Pay-TV versus free-TV : a model of sports broadcasting rights sales
Dietl, Helmut
;
Hasan, Tariq
- In:
Eastern economic journal
33
(
2007
)
3
,
pp. 405-428
Persistent link: https://www.econbiz.de/10003525217
Saved in:
10
On the economics of multicasting
Shavitt, Yuval
;
Winkler, Peter
;
Wool, Avishai
- In:
Netnomics
6
(
2004
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10002039121
Saved in:
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