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type_genre:"Article in journal"
~subject:"Television programme"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Fernsehkonsum"
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Television programme
Fernsehnutzung
54
Television usage
54
Fernsehprogramm
15
Fernsehwerbung
11
Television advertising
11
Advertising effects
10
Werbewirkung
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Article in journal
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Russell, Cristel Antonia
2
Baños-Pino, José
1
Bee, Colleen C.
1
Bleakley, Amy
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Cheng, Kun
1
Dagger, Tracey S.
1
Danaher, Peter J.
1
Dennis, Donald Miller
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Dix, Stephen Richard
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Ellithorpe, Morgan E.
1
Feierabend, Sabine
1
Fernández-Gómez, Erika
1
Gray, David Michael
1
Hennessy, Michael
1
Ho, Jason
1
Jiao, Shangbing
1
Klingler, Walter
1
Knight, Brian G.
1
Kosterich, Allie
1
Krider, Robert E.
1
Krugman, Dean
1
Liu, Diqing
1
Liu, Xinye
1
Madrigal, Robert
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Martín-Quevedo, Juan
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McNiven, Michael D.
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Mora, José-Domingo
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Noguti, Valeria
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Phau, Ian
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Puente, Victor
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Rodríguez, Plácido
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Schau, Hope Jensen
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Segado-Boj, Francisco
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Su, Jia
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Tinkham, Spencer F.
1
Tribín Uribe, Ana María
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Wang, Tao
1
Wang, Xiaoqian
1
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Journal of advertising research
6
Contemporary research in sports economics : proceedings of the 5th ESEA Conference
1
Handbook of research on managerial practices and disruptive innovation in Asia
1
International journal on media management : JMM
1
JMM : the international journal on media management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of the European Economic Association : JEEA
1
Media-Perspektiven
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
15
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1
Analysis of social value of TV dramas based on audience comments
Liu, Xinye
;
Zhang, Xiaotong
;
Wang, Tao
;
Cheng, Kun
; …
- In:
Handbook of research on managerial practices and …
,
(pp. 69-88)
.
2020
Persistent link: https://www.econbiz.de/10012126380
Saved in:
2
Adolescent perceptions of black-oriented media: "the day Beyoncé turned Black" : can Black-oriented films and TV programs be marketed more broadly?
Ellithorpe, Morgan E.
;
Hennessy, Michael
;
Bleakley, Amy
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 158-170
Persistent link: https://www.econbiz.de/10012109422
Saved in:
3
How to engage with younger users on Instagram : a comparative analysis of HBO and Netflix in the Spanish and US markets
Martín-Quevedo, Juan
;
Fernández-Gómez, Erika
; …
- In:
International journal on media management : JMM
21
(
2019
)
2
,
pp. 67-87
Persistent link: https://www.econbiz.de/10012201722
Saved in:
4
The limits of propaganda : evidence from Chavez’s Venezuela
Knight, Brian G.
;
Tribín Uribe, Ana María
- In:
Journal of the European Economic Association : JEEA
17
(
2019
)
2
,
pp. 567-605
Persistent link: https://www.econbiz.de/10012161492
Saved in:
5
Predictors of commercial zapping during live prime-time television : an observation-based study identifies factors that drive TV channel switching
Dix, Stephen Richard
;
Phau, Ian
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011707582
Saved in:
6
Reconfiguring the "hits" : the new portrait of television program success in an era of big data
Kosterich, Allie
- In:
JMM : the international journal on media management
18
(
2016
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10011529118
Saved in:
7
Who decides what to watch on TV at home? : insights from people-meter data in Mexico ; measuring co-viewing and preference influences to help broadcasters promote programming
Mora, José-Domingo
;
Krider, Robert E.
;
Ho, Jason
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10010520796
Saved in:
8
When narrative brands end : the impact of narrative closure and consumption sociality on loss accommodation
Russell, Cristel Antonia
;
Schau, Hope Jensen
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1039-1062
Persistent link: https://www.econbiz.de/10010353454
Saved in:
9
Sports on the air : a GARCH examination of the impact of broadcasts of live sporting events on television audience sizes
Baños-Pino, José
;
Péred, Levi
;
Puente, Victor
; …
- In:
Contemporary research in sports economics : proceedings …
,
(pp. 207-229)
.
2014
Persistent link: https://www.econbiz.de/10010425668
Saved in:
10
The importance of the social context on the impact of product placements
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
The changing roles of advertising : [extended versions …
,
(pp. 115-130)
.
2013
Persistent link: https://www.econbiz.de/10009773045
Saved in:
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