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type_genre:"Article in journal"
~subject:"USA"
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Search: subject_exact:"Marke-Kunden-Beziehung"
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USA
Brand loyalty
586
Markentreue
586
Consumer behaviour
475
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475
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436
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436
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436
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Dawes, John
2
Hwang, Jinsoo
2
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1
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1
Aluri, Ajay
1
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1
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1
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McDonald, Robert E.
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Journal of business research : JBR
3
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2
The journal of product & brand management
2
European journal of marketing : EJM
1
International journal of contemporary hospitality management
1
International journal of hospitality management
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International journal of the economics of business
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Journal of consumer behaviour : an international research review
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing theory and practice : JMTP
1
Journal of media business studies
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
1
The IUP journal of brand management : IJBRM
1
The journal of media economics
1
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ECONIS (ZBW)
26
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1
Examining the efficacy of brand social media communication : a consumer perspective
Dwivedi, Abhishek
;
McDonald, Robert E.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10012483474
Saved in:
2
Using machine learning to cocreate value through dynamic customer engagement in a brand loyalty program
Aluri, Ajay
;
Price, Bradley S.
;
McIntyre, Nancy
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
1
,
pp. 78-100
Persistent link: https://www.econbiz.de/10011997139
Saved in:
3
A comprehensive review on logo literature : research topics, findings, and future directions
Kim, Min Jung
;
Lim, Joon Ho
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1291-1365
Persistent link: https://www.econbiz.de/10012178627
Saved in:
4
What motivates consumers to partake in cyber shilling?
Thakur, Ramendra
;
Hale, Dena
;
Summey, John H.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10011884523
Saved in:
5
Beyond the usefulness of branded applications : insights from consumer-brand engagement and self-construal perspectives
Fang, Yu-Hui
- In:
Psychology & marketing
34
(
2017
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011637205
Saved in:
6
The influence of social identity on value perceptions and intention
McGowan, Miriam
;
Shiu, Edward
;
Hassan, Louise M.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
3
,
pp. 242-253
Persistent link: https://www.econbiz.de/10011695051
Saved in:
7
Enhancing consumers' affection for a brand using product design
Kumar, Minu
;
Townsend, Janell D.
;
Vorhies, Douglas W.
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 716-730
Persistent link: https://www.econbiz.de/10011441454
Saved in:
8
Movie stars and the volatility of movie revenues
Joshi, Amit
- In:
The journal of media economics
28
(
2015
)
4
,
pp. 246-267
Persistent link: https://www.econbiz.de/10011456868
Saved in:
9
A strategy for the development of the private country club : focusing on brand prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
10
Has brand loyalty declined? : a longitudinal analysis of repeat purchase behavior in the UK and the USA
Dawes, John
;
Meyer-Waarden, Lars
;
Driesener, Carl
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 425-432
Persistent link: https://www.econbiz.de/10010472555
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