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type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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Fernsehnutzung
54
Television usage
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Journal of advertising research
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Doppelklick statt Doppelherz - Medien für die Zielgruppe 50plus
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Digital peripheries : the online circulation of audiovisual content from the small market perspective
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Handbook of research on managerial practices and disruptive innovation in Asia
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ECONIS (ZBW)
54
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1
How much does ad sequence matter? : economic implications of consumer zapping and the zapping-induced externality in the television advertising market
Shi, Yang
;
Kim, Jun B.
;
Zhao, Ying
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 229-246
Persistent link: https://www.econbiz.de/10014233802
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2
Opposition media, state censorship, and political accountability : evidence from Chavez's Venezuela
Knight, Brian G.
;
Tribín Uribe, Ana María
- In:
The World Bank economic review : WBER
36
(
2022
)
2
,
pp. 455-487
Persistent link: https://www.econbiz.de/10013254208
Saved in:
3
Television and women's reproductive behavior : evidence from Uganda
Ahmed, Ishraq
- In:
The journal of media economics
34
(
2022
)
3
,
pp. 135-151
Persistent link: https://www.econbiz.de/10013370979
Saved in:
4
Frontiers: the persuasive effect of fox news : noncompliance with social distancing during the COVID-19 pandemic
Simonov, Andrey
;
Sacher, Szymon
;
Dubé, Jean-Pierre
; …
- In:
Marketing science
41
(
2022
)
2
,
pp. 230-242
Persistent link: https://www.econbiz.de/10013363721
Saved in:
5
Analysis of social value of TV dramas based on audience comments
Liu, Xinye
;
Zhang, Xiaotong
;
Wang, Tao
;
Cheng, Kun
; …
- In:
Handbook of research on managerial practices and …
,
(pp. 69-88)
.
2020
Persistent link: https://www.econbiz.de/10012126380
Saved in:
6
Television distribution in Flanders : who takes the lead and is content always king?
Raats, Tim
;
Donders, Karen
- In:
Digital peripheries : the online circulation of …
,
(pp. 125-143)
.
2020
Persistent link: https://www.econbiz.de/10012230794
Saved in:
7
Uses genres and media ensembles : a conceptual roadmap for research of convergent audiences
Macek, Jakub
- In:
Digital peripheries : the online circulation of …
,
(pp. 245-258)
.
2020
Persistent link: https://www.econbiz.de/10012231222
Saved in:
8
Media see-saws : winners and losers in platform markets
Anderson, Simon P.
;
Peitz, Martin
- In:
Journal of economic theory
186
(
2020
),
pp. 1-43
Persistent link: https://www.econbiz.de/10012415866
Saved in:
9
Second screening : measuring second screen user behavior in a social television viewing environment
Guo, Miao
- In:
International journal on media management : JMM
22
(
2020
)
2
,
pp. 97-116
Persistent link: https://www.econbiz.de/10012313887
Saved in:
10
Why do people watch so much television and video? : implications for the future of viewing and advertising
Barwise, Patrick
;
Bellman, Steven
;
Beal, Virginia
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10012293503
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