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type_genre:"Aufsatz im Buch"
~isPartOf:"Engaging consumers through branded entertainment and convergent media"
~isPartOf:"The Routledge companion to contemporary brand management"
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Engaging consumers through branded entertainment and convergent media
The Routledge companion to contemporary brand management
Brand management ; Vol. 3
10
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Fashion branding and communication : core strategies of European luxury brands
3
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
2
Measuring and managing brands
2
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
2
Advancing insights on brand management
1
Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
1
Best practice der Markenführung
1
Brand management in emerging markets : theories and practice
1
Brands and brand management : contemporary research perspectives
1
Breaking new ground in theory and practice
1
Consumer behavior analysis : (a) rational approach to consumer choice
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Economic and business management 2022 : proceedings of the 7th International Conference on Economic and Business Management (FEBM 2022), online conference, 24-25 october 2022
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Enhancing knowledge development in marketing ; Vol. 21
1
Global marketing strategies for the promotion of luxury goods
1
Handbook of brand relationships
1
Handbook on brand and experience management
1
Impulse für die Markenforschung und Markenführung
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
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Legal strategies : how corporations use law to improve performance
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
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Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
1
New world marketing
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Quality management in food chains : [EAAE Seminar on Quality Management and Quality Assurance in Food Chains held at the Georg-August-University of Goettingen in 2005]
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Social psychology of consumer behavior
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Swarm Branding : Markenführung im Zeitalter von Web 2.0
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The Oxford handbook of luxury business
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Trends in e-business, e-services, and e-commerce : impact of technology on goods, services, and business transactions
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Verrechnungspreise und Außensteuerrecht : Reflektionen und Ausblick : Festschrift für Harald Kuckhoff zum 80. Geburtstag
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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Brand extensions
Hayran, Ceren
;
Gürhan-Canli, Zeynep
- In:
The Routledge companion to contemporary brand management
,
(pp. 136-152)
.
2016
Persistent link: https://www.econbiz.de/10011515385
Saved in:
2
Product placement in video games : image transference among emotions
Küster, Inés
;
Vila, Natalia
;
Hernández, Asunción
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 127-148)
.
2015
Persistent link: https://www.econbiz.de/10011389592
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