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type_genre:"Aufsatz im Buch"
~person:"Mosca, Fabrizio"
~subject:"India"
~subject:"Luxury goods"
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Luxusgüter
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Mosca, Fabrizio
Wiedmann, Klaus-Peter
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Hennigs, Nadine
9
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Brun, Alessandro
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Developing successful global strategies for marketing luxury brands
3
Global marketing strategies for the promotion of luxury goods
2
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
1
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ECONIS (ZBW)
7
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1
Heritage communication on social media in the luxury brand market : the 4-H factors framework
Mosca, Fabrizio
;
Batat, Wided
;
Chiaudano, Valentina
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 293-311)
.
2024
Persistent link: https://www.econbiz.de/10014529123
Saved in:
2
How could well-being-centered business strategies increase competitiveness and innovation among luxury firms?
Mosca, Fabrizio
;
Chiaudano, Valentina
- In:
The rise of positive luxury : transformative research …
,
(pp. 39-57)
.
2022
Persistent link: https://www.econbiz.de/10014232534
Saved in:
3
The evolution of distribution in the luxury sector : from single to omni-channel
Mosca, Fabrizio
;
Giacosa, Elisa
;
Zagni, Luca Matteo
- In:
Developing successful global strategies for marketing …
,
(pp. 1-21)
.
2021
Persistent link: https://www.econbiz.de/10012521315
Saved in:
4
Managing integrated brand communication strategies in the online era : new marketing frontiers for luxury goods
Mosca, Fabrizio
;
Casalegno, Cecilia
;
Bonelli, Giulia
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 62-80)
.
2021
Persistent link: https://www.econbiz.de/10012521605
Saved in:
5
Investigating the impact of luxury brands' traditional and digital contents on customer-based brand equity
Mosca, Fabrizio
;
Kitchen, Philip J.
;
Chiaudano, Valentina
- In:
Developing successful global strategies for marketing …
,
(pp. 81-100)
.
2021
Persistent link: https://www.econbiz.de/10012521623
Saved in:
6
Managing integrated brand communication strategies in the online era : new marketing frontiers for luxury goods
Mosca, Fabrizio
;
Casalegno, Cecilia
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 93-108)
.
2016
Persistent link: https://www.econbiz.de/10011484645
Saved in:
7
Old and new distribution channels in the luxury sector
Mosca, Fabrizio
;
Giacosa, Elisa
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 220-243)
.
2016
Persistent link: https://www.econbiz.de/10011484698
Saved in:
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