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type_genre:"Aufsatz im Buch"
~subject:"Computer-assisted marketing"
~subject:"Retail trade"
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Computer-assisted marketing
Retail trade
Customer analysis
153
Kundenanalyse
153
Beziehungsmarketing
46
Relationship marketing
46
Deutschland
36
Germany
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Theorie
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Online-Handel
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Key account management
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
3
Advanced technologies management for retailing : frameworks and cases
2
Mit 60 Tabellen
2
Channel strategies and marketing mix in a connected world
1
Data mining for design and marketing
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E-business management : integration of Web technologies with business models
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E-marketing ; Vol. 1
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Geschäftsmodelle - Wertschöpfung - Transformation
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Innovations in supply chain management for information systems : novel approaches
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Kapazitätsmanagement in Dienstleistungsunternehmungen : Grundlagen und Gestaltungsmöglichkeiten
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Kundenkenntnis im Handel : Ausprägungen, Herkunft und Wirkungen
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Mathematische Methoden der Wirtschaftswissenschaften : Festschrift für Otto Opitz
1
New economy in kleinen und mittleren Unternehmen
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Vertriebssteuerung in der Finanzdienstleistungsindustrie
1
Wirtschaftliche Implikationen des demografischen Wandels : Herausforderungen und Lösungsansätze ; [... 1. Wirtschaftswissenschaftliche Forum der FOM Hochschule ...]
1
Wissensbasierte Unternehmensorganisation : Inhalte, Instrumente, Szenarien
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ECONIS (ZBW)
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Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
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2
Consumer behavior in omnichannel retailing
Özbük, Meltem Yetkin
;
Ünal, Duygu Aydın
;
Oktay, Büşra
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012492210
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3
Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
Saved in:
4
New models of strategic customers in the age of omnichannel retailing
Gao, Fei
;
Su, Xuanming
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 147-164)
.
2020
Persistent link: https://www.econbiz.de/10012146860
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5
Offline 4.0 : ie Neuerfindung des stationären Handels
Heinemann, Gerrit
-
2017
Persistent link: https://www.econbiz.de/10011702388
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6
Reziprozität von Arbeitnehmer- und Kundenstruktur als Chance des Einzelhandels bei der Bewältigung des demografischen Wandels
Küpper, Willi
;
Lukas, Julia
- In:
Wirtschaftliche Implikationen des demografischen …
,
(pp. 145-160)
.
2013
Persistent link: https://www.econbiz.de/10009713093
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7
A fuzzy segmentation approach to guide marketing decisions
Casabayó, Mònica
;
Agell, Núria
-
2012
Persistent link: https://www.econbiz.de/10009575367
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8
A fuzzy segmentation approach to guide marketing decisions
Casabayó, Mònica
;
Agell, Núria
- In:
Fuzzy methods for customer relationship management and …
,
(pp. 291-311)
.
2012
Persistent link: https://www.econbiz.de/10009703870
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9
Give to get : an experimental study to explore information giving in new technology-based retail
Premazzi, Katia
;
Grosso, Monica
;
Castaldo, Sandro
- In:
Advanced technologies management for retailing : …
,
(pp. 197-220)
.
2011
Persistent link: https://www.econbiz.de/10009376298
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10
Customer intelligence as the powerful means for turning information into profit
Renko, Sanda
- In:
Advanced technologies management for retailing : …
,
(pp. 179-196)
.
2011
Persistent link: https://www.econbiz.de/10009376301
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