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type_genre:"Aufsatz im Buch"
~subject:"Online-Marketing"
~type_genre:"Collection of articles written by one author"
~type_genre:"Statistik"
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Online-Marketing
Luxury goods
393
Luxusgüter
393
Consumer behaviour
126
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126
Brand management
93
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93
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60
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59
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Aufsatz im Buch
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1
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1
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1
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
Global marketing strategies for the promotion of luxury goods
2
Sustainable Luxury : An International Perspective
2
Advanced digital marketing strategies in a data-driven era
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Building corporate identity, image and reputation in the digital era
1
Computer-mediated marketing strategies : social media and online brand communities
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Handbook of research on effective marketing in contemporary globalism
1
Handbook of research on the platform economy and the evolution of e-commerce
1
Integrating new technologies in international business : opportunities and challenges
1
Luxury marketing : a challenge for theory and practice
1
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Social media for knowledge management applications in modern organizations
1
Strategic corporate communication in the digital age
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
1
The globalisation of Chinese business : implications for multinational investors
1
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ECONIS (ZBW)
24
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1
From disruption to absorptive capacity : the life cycle of digital marketing innovation for luxury businesses
Faheem Uddin Syed
;
Vianello, Diletta
;
Kvítková, Zuzana
; …
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 67-89)
.
2024
Persistent link: https://www.econbiz.de/10014529065
Saved in:
2
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
3
High-luxury coffee brands : a comparative analysis of digital communication on luxury and sustainability dimensions
De Luca, Patrizia
;
Bellotto, Marco
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 383-405)
.
2024
Persistent link: https://www.econbiz.de/10014529120
Saved in:
4
Heritage communication on social media in the luxury brand market : the 4-H factors framework
Mosca, Fabrizio
;
Batat, Wided
;
Chiaudano, Valentina
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 293-311)
.
2024
Persistent link: https://www.econbiz.de/10014529123
Saved in:
5
The influence of the Covid-19 pandemic on social media engagement of luxury hotels
Gómez-Suárez, Mónica
;
Veloso, Mónica
;
Quinones, Myriam
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 134-141)
.
2023
Persistent link: https://www.econbiz.de/10014289852
Saved in:
6
Understanding consumer responses towards social media advertising and purchase intention towards luxury products
Ahmad, Amna
;
Khan, Bilal Mustafa
- In:
Integrating new technologies in international business …
,
(pp. 95-117)
.
2022
Persistent link: https://www.econbiz.de/10014382878
Saved in:
7
How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value
Richards-Carpenter, Nastaran Norouzi
;
Grantz, Thimo
- In:
Building corporate identity, image and reputation in …
,
(pp. 487-514)
.
2022
Persistent link: https://www.econbiz.de/10012609421
Saved in:
8
Chinese consumer attitudes towards second-hand luxury fashion and how social media eWoM affects decision-making
Boardman, Rosy
;
Zhou, Yuping
;
Guo, Yunshi
- In:
Sustainable Luxury : An International Perspective
,
(pp. 241-269)
.
2022
Persistent link: https://www.econbiz.de/10013362673
Saved in:
9
The rise of virtual representation of fashion in marketing practices : how it can encourage sustainable luxury fashion consumption
Zhou, Shuang
;
Baek, Eunsoo
;
Jang, Juyeun
- In:
Sustainable Luxury : An International Perspective
,
(pp. 217-292)
.
2022
Persistent link: https://www.econbiz.de/10013362686
Saved in:
10
The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
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