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type_genre:"Aufsatz im Buch"
~subject:"Sports marketing"
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Search: subject_exact:"Olympic Games"
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Strategies in sports marketing : technologies and emerging trends
4
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
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1
Finanzierung des Sports : Beiträge des 2. Kölner Sportökonomie-Kongresses
1
Interdisciplinary management research XVI ; 1
1
International sport marketing : issues and practice
1
Marketing analysis in sport business : global perspectives
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Smart analytics, artificial intelligence and sustainable performance management in a global digitalised economy : Part B
1
The global sport economy : contemporary issues
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A study on twitter sentiment analysis in Tokyo 2020 Olympic
Veerasamy, Senthil
;
Goswami, Susobhan
- In:
Smart analytics, artificial intelligence and …
,
(pp. 233-242)
.
2023
Persistent link: https://www.econbiz.de/10014321522
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2
Disruptive technologies on sport event marketing new centrality of digital communication
Zagnoli, Patrizia
;
Radicchi, Elena
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 51-69)
.
2022
Persistent link: https://www.econbiz.de/10014311217
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3
Competitive intensity : sporting rules generating it and impact on fan demand
Scelles, Nicolas
;
Andreff, Wladimir
- In:
A modern guide to sports economics
,
(pp. 57-69)
.
2021
Persistent link: https://www.econbiz.de/10013168484
Saved in:
4
Motivations of active sport consumption among the Hungarian population
Németh, Péter
;
Hegedüs, Réka
;
Csóka, László
; …
-
2020
Persistent link: https://www.econbiz.de/10012601638
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5
Watching a game or experiencing it : theoretical foundations and practical cases of the fan experience
Helleu, Boris
- In:
The global sport economy : contemporary issues
,
(pp. 71-88)
.
2019
Persistent link: https://www.econbiz.de/10012135156
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6
Be ready to be excited : the WWE's marketing strategy and economic model
Helleu, Boris
- In:
International sport marketing : issues and practice
,
(pp. 152-171)
.
2019
Persistent link: https://www.econbiz.de/10012101996
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7
The marketing of the F1 SingTel Singapore Grand Prix
Leng, Ho Keat
- In:
Strategies in sports marketing : technologies and …
,
(pp. 29-39)
.
2014
Persistent link: https://www.econbiz.de/10010362542
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8
The transfer from a major sport event to a sponsoring brand : vision of the sport tourist
Aragonés-Jericó, Cristina
- In:
Strategies in sports marketing : technologies and …
,
(pp. 255-277)
.
2014
Persistent link: https://www.econbiz.de/10010362961
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9
Predicting the attentional effect of sport sponsorship information as an innovative evaluation approach
Rumpf, Christopher
;
Breuer, Christoph
- In:
Strategies in sports marketing : technologies and …
,
(pp. 238-254)
.
2014
Persistent link: https://www.econbiz.de/10010362962
Saved in:
10
Ambush marketing
Liu, Ran
;
Thwaites, Des
- In:
Strategies in sports marketing : technologies and …
,
(pp. 187-202)
.
2014
Persistent link: https://www.econbiz.de/10010362967
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