//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand extension"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand extension
60
Markentransfer
60
Brand management
40
Markenführung
40
Consumer behaviour
20
Konsumentenverhalten
20
Brand image
15
Markenimage
15
Brand
10
Markenartikel
10
Deutschland
7
Erfolgsfaktor
7
Germany
7
Success factor
7
Luxury goods
6
Luxusgüter
6
Marketing management
5
Marketingmanagement
5
Brand architecture
4
Markenarchitektur
4
Beziehungsmarketing
3
International marketing
3
Internationales Marketing
3
Relationship marketing
3
Sportmarketing
3
Sports marketing
3
Bewertung
2
Brand equity
2
Customer integration
2
EU countries
2
EU-Staaten
2
Empirical method
2
Empirische Methode
2
Evaluation
2
Fashion
2
Kundenintegration
2
Markenpolitik
2
Mode
2
Product management
2
Produktmanagement
2
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
57
Book / Working Paper
3
Type of publication (narrower categories)
All
Aufsatz im Buch
Collection of articles of several authors
Article in journal
366
Aufsatz in Zeitschrift
366
Book section
57
Hochschulschrift
48
Thesis
35
Graue Literatur
19
Non-commercial literature
19
Working Paper
16
Arbeitspapier
15
Reprint
12
Case study
9
Fallstudie
9
Dissertation u.a. Prüfungsschriften
8
Sammelwerk
3
Article
2
Aufsatzsammlung
2
Advisory report
1
Bibliografie enthalten
1
Bibliography included
1
Collection of articles written by one author
1
Congress Report
1
Fallstudiensammlung
1
Gutachten
1
Sammlung
1
Universitätsschrift
1
more ...
less ...
Language
All
English
37
German
23
Author
All
Sattler, Henrik
3
Völckner, Franziska
3
Esch, Franz-Rudolf
2
Keller, Kevin Lane
2
Loken, Barbara
2
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Nufer, Gerd
2
Park, C. Whan
2
Sichtmann, Christina
2
Sood, Sanjay
2
Aaker, David A.
1
Althans, Jürgen
1
Baumgarth, Carsten
1
Baumüller, Nicole
1
Benkenstein, Martin
1
Bhat, Sobodh
1
Bless, Herbert
1
Boush, David M.
1
Braig, Bridgette M.
1
Bravo, Rafael
1
Bridges, Sheri
1
Brouthers, Lance Eliot
1
Brüne, Gerd
1
Bühler, André
1
Bühler, André W.
1
Canales, Pedro
1
Caravella, Mary
1
Castillo, Vicente
1
Cedrola, Elena
1
Chang, Shing Wan
1
De Canio, Francesca
1
Denize, Sara
1
Dens, Nathalie
1
Feng, Silei
1
Fiehler, Kati
1
Foxall, Gordon R.
1
Gedenk, Karen
1
Geise, Wolfgang
1
Ghaddar, Sarah
1
more ...
less ...
Institution
All
BusinessVillage GmbH
1
Published in...
All
Brand management ; Vol. 3
10
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Fashion branding and communication : core strategies of European luxury brands
2
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
2
Measuring and managing brands
2
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
2
Advancing insights on brand management
1
Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
1
Best practice der Markenführung
1
Brand management in emerging markets : theories and practice
1
Brands and brand management : contemporary research perspectives
1
Breaking new ground in theory and practice
1
Consumer behavior analysis : (a) rational approach to consumer choice
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Economic and business management 2022 : proceedings of the 7th International Conference on Economic and Business Management (FEBM 2022), online conference, 24-25 october 2022
1
Engaging consumers through branded entertainment and convergent media
1
Enhancing knowledge development in marketing ; Vol. 21
1
Global marketing strategies for the promotion of luxury goods
1
Handbook of brand relationships
1
Handbook on brand and experience management
1
Impulse für die Markenforschung und Markenführung
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
1
Legal strategies : how corporations use law to improve performance
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
1
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
1
New world marketing
1
Quality management in food chains : [EAAE Seminar on Quality Management and Quality Assurance in Food Chains held at the Georg-August-University of Goettingen in 2005]
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Social psychology of consumer behavior
1
Swarm Branding : Markenführung im Zeitalter von Web 2.0
1
The Oxford handbook of luxury business
1
The Routledge companion to contemporary brand management
1
Trends in e-business, e-services, and e-commerce : impact of technology on goods, services, and business transactions
1
VS / Research
1
Verrechnungspreise und Außensteuerrecht : Reflektionen und Ausblick : Festschrift für Harald Kuckhoff zum 80. Geburtstag
1
more ...
less ...
Source
All
ECONIS (ZBW)
60
Showing
1
-
10
of
60
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Model of service brand equity evaluation based on brand extension
Feng, Silei
- In:
Economic and business management 2022 : proceedings of …
,
(pp. 240-245)
.
2023
Persistent link: https://www.econbiz.de/10014516584
Saved in:
2
Luxury brand extensions and perceived luxury : insights from the Australian market
Stegemann, Nicole
;
Denize, Sara
- In:
The Oxford handbook of luxury business
,
(pp. 249-271)
.
2022
Persistent link: https://www.econbiz.de/10013273936
Saved in:
3
Retail brand extension: from theory to practice : a multi-country study of European grocery retailers
Martinelli, Elisa
;
De Canio, Francesca
- In:
Advancing insights on brand management
,
(pp. 83-101)
.
2017
Persistent link: https://www.econbiz.de/10011855071
Saved in:
4
Mehr Erfolg mit Markenkooperationen : Partnerschaften im Zeitalter der Digitalisierung
Kilian, Karsten
(
ed.
);
Pickenpack, Nils
(
ed.
)
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011762962
Saved in:
5
Migration von Marken in der Konsumgüterbranche - Mögliche Risiken in Bezug auf Verrechnungspreise
Fiehler, Kati
- In:
Verrechnungspreise und Außensteuerrecht : Reflektionen …
,
(pp. 65-70)
.
2018
Persistent link: https://www.econbiz.de/10011868335
Saved in:
6
Brands as core assets : trends and challenges of branding in fashion business
Jin, Byoungho
;
Cedrola, Elena
- In:
Fashion branding and communication : core strategies of …
,
(pp. 1-39)
.
2017
Persistent link: https://www.econbiz.de/10012498302
Saved in:
7
Salvatore Ferragamo : brand heritage as main vector of brand extension and internationalization
Ostillio, Maria Carmela
;
Ghaddar, Sarah
- In:
Fashion branding and communication : core strategies of …
,
(pp. 73-99)
.
2017
Persistent link: https://www.econbiz.de/10012498307
Saved in:
8
Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and brand extensions with social media
Moreno-Gavara, Carmen
;
Jiménez-Zarco, Ana Isabel
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 155-192)
.
2016
Persistent link: https://www.econbiz.de/10011484688
Saved in:
9
Brand extensions
Hayran, Ceren
;
Gürhan-Canli, Zeynep
- In:
The Routledge companion to contemporary brand management
,
(pp. 136-152)
.
2016
Persistent link: https://www.econbiz.de/10011515385
Saved in:
10
Product placement in video games : image transference among emotions
Küster, Inés
;
Vila, Natalia
;
Hernández, Asunción
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 127-148)
.
2015
Persistent link: https://www.econbiz.de/10011389592
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->