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type_genre:"Bibliography included"
~isPartOf:"Journal of advertising research"
~subject:"Advertising effects"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
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Journal of advertising research
Journal of advertising : official publication of the American Academy of Advertising
8
International journal of advertising : the quarterly review of marketing communications
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of international consumer marketing
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Marketing letters : a journal of research in marketing
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History of retailing and consumption
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Journal of business research : JBR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of global marketing
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Decision sciences : DS
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International journal of advertising : the review of marketing communications
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International journal of consumer studies
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International journal of hospitality management
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International journal of intelligent enterprise
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Internationale Hochschulschriften : die Reihe für Habilitationen und sehr gute und ausgezeichnete Dissertationen
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Journal of African business
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Journal of consumer behaviour
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of current issues and research in advertising : JCIRA
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Journal of destination marketing & management
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Journal of managerial issues : JMI
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Journal of promotion management : JPM
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Journal of the Academy of Marketing Science
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing : ZFP ; journal of research and management
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Marketing theory
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The journal of brand management : an international journal
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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1
The effect of generational status in language-tailored political messages
Chapa, Sindy
;
Becerra, Enrique P.
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 356-366
Persistent link: https://www.econbiz.de/10010419801
Saved in:
2
Is your digital marketing strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-marketing strategies
Fulgoni, Gian
;
Lella, Adam
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 255-258
Persistent link: https://www.econbiz.de/10010419886
Saved in:
3
The role of the accent in radio advertisements to ethnic audiences : does emphasizing ethnic stereotypes affect spokesperson credibility and purchase intention?
Ivanic, Aarti S.
;
Bates, Kenneth
;
Somasundaram, T.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 407-419
Persistent link: https://www.econbiz.de/10010481188
Saved in:
4
Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev
;
Thomas, Sunil
;
Suri, Rajneesh
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
Saved in:
5
Comprende code switching? : young Mexican-Americans' responses to language alteration in print advertising
Bishop, Melissa
;
Peterson, Mark
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 648-659
Persistent link: https://www.econbiz.de/10009501935
Saved in:
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