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type_genre:"Bibliography included"
~person:"Dodoo, Naa Amponsah"
~subject:"Advertising effects"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
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International journal of advertising : the review of marketing communications
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The mood effect : how mood, disclosure language and ad skepticism influence the effectiveness of native advertising
Wen, Taylor Jing
;
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Kim, E.
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1296-1308
Persistent link: https://www.econbiz.de/10014368268
Saved in:
2
Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
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