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type_genre:"Bibliography included"
~subject:"Product placement"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
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Product placement
Fernsehprogramm
369
Television programme
365
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91
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63
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61
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54
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54
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International journal of advertising : the quarterly review of marketing communications
4
Tourism management : research, policies, practice
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
European journal of marketing : EJM
1
International business and economics research journal
1
International journal of advertising : the review of marketing communications
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1
Journal of consumer behaviour : an international research review
1
Journal of current issues and research in advertising : JCIRA
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Journal of marketing communications
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
27
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date (oldest first)
1
Examining the influence of endorser credibility on brand placements in reality shows through placement appeal : emotional vs rational appeal
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Jegan, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 759-790
Persistent link: https://www.econbiz.de/10014287770
Saved in:
2
The effect of movie and television placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
Saved in:
3
The television cult : prevalence of brand placements in an Indian reality show
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Gangadharan, …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 971-997
Persistent link: https://www.econbiz.de/10012623360
Saved in:
4
Disclosing product placement in audiovisual media services : a practical and scientific perspective on the implementation of disclosures across the European Union
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012498498
Saved in:
5
Mapping between placement strategies and placed product attributes in television programs
Chan, Fong Yee
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 780-798
Persistent link: https://www.econbiz.de/10012314017
Saved in:
6
Product placement in old and new media : examining the evidence for concern
Eagle, Lynne C.
;
Dahl, Stephan
- In:
Journal of business ethics : JOBE
147
(
2018
)
3
,
pp. 605-618
Persistent link: https://www.econbiz.de/10011798901
Saved in:
7
Product placement practices in prime-time television programmes in Hong Kong
Chan, Fong Yee
;
Lowe, Ben
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 984-1009
Persistent link: https://www.econbiz.de/10012492623
Saved in:
8
Can negative characters in soap operas be positive for product placement?
Dias, José António
;
Dias, José G.
;
Lages, Carmen
- In:
Journal of business research : JBR
71
(
2017
),
pp. 125-132
Persistent link: https://www.econbiz.de/10011622518
Saved in:
9
The economic worth of product placement in prime-time television shows
Begy, Genevieve
;
Talwar, Vishal
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
2
,
pp. 253-275
Persistent link: https://www.econbiz.de/10011472497
Saved in:
10
How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
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