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type_genre:"CD-ROM, DVD"
~subject:"Marketing management"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Marketing management
International marketing
90
Internationales Marketing
90
Globalisierung
18
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18
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16
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16
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13
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Wind, Yoram
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International marketing ; Vol. 1
4
International marketing ; Vol. 2
3
International marketing ; Vol. 3
2
Legends in marketing
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McGraw-Hill/Irwin series in marketing
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Major theoretical debates and contemporary issues in marketing theory
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Small business exporting: adoption of innovation
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ECONIS (ZBW)
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Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
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2
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
3
Export strategy : key markets vs market spreading
Piercy, Nigel
-
2009
Persistent link: https://www.econbiz.de/10003833598
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4
Relationships among organisational characteristics, marketing strategy and export performance
Koh, Anthony C.
-
2008
Persistent link: https://www.econbiz.de/10003655296
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5
Standardization of international marketing strategy : some research hypotheses
Jain, Subhash C.
-
2008
Persistent link: https://www.econbiz.de/10003655495
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6
A framework for analysis of strategy development in globalizing markets
Solberg, Carl Arthur
-
2008
Persistent link: https://www.econbiz.de/10003655501
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7
Guidelines for developing international marketing strategies
Wind, Yoram
;
Douglas, Susan P.
;
Perlmutter, Howard V.
-
2008
Persistent link: https://www.econbiz.de/10003655509
Saved in:
8
Developing global products and marketing strategies : a construct and a research agenda
Wills, James R.
;
Samli, A. Coskun
;
Jacobs, Laurence W.
-
2008
Persistent link: https://www.econbiz.de/10003655925
Saved in:
9
Developing global products and marketing strategies : a rejoinder
Samli, A. Coskun
;
Wills, James R.
;
Jacobs, Laurence W.
-
2008
Persistent link: https://www.econbiz.de/10003655932
Saved in:
10
Effects of global market conditions on brand image customization and brand performance
Roth, Martin S.
-
2008
Persistent link: https://www.econbiz.de/10003656328
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