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type_genre:"Collection of articles written by one author"
~subject:"Innovationsmanagement"
~subject:"Internationales Marketing"
~type_genre:"Handbuch"
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Internationales Marketing
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ECONIS (ZBW)
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Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
-
2017
Persistent link: https://www.econbiz.de/10011737442
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2
Strategic marketing and innovation
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803913
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3
Myopic marketing and R&D management in the context of corporate financing : an empirical investigation of manifestations and consequences
Willmann, Daniel
-
2017
Persistent link: https://www.econbiz.de/10011639141
Saved in:
4
Global marketing
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337118
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5
Marketing strategy
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337120
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6
Essays in behavioral corporate finance
Zheng, Hui
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2012
Persistent link: https://www.econbiz.de/10011819370
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7
Manual of international marketing
Heilmann, Thomas
(
ed.
)
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2006
-
1. ed.
Persistent link: https://www.econbiz.de/10002896410
Saved in:
8
Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe
(
ed.
)
-
2003
Persistent link: https://www.econbiz.de/10001753842
Saved in:
9
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
10
Strategisches Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001430313
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