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type_genre:"Collection of articles written by one author"
~subject:"Innovationsmanagement"
~subject:"Market research"
~type_genre:"Handbuch"
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Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
-
2017
Persistent link: https://www.econbiz.de/10011737442
Saved in:
2
Strategic marketing and innovation
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803913
Saved in:
3
Myopic marketing and R&D management in the context of corporate financing : an empirical investigation of manifestations and consequences
Willmann, Daniel
-
2017
Persistent link: https://www.econbiz.de/10011639141
Saved in:
4
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010336664
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5
Essays in behavioral corporate finance
Zheng, Hui
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2012
Persistent link: https://www.econbiz.de/10011819370
Saved in:
6
Marketing planning guide
Stevens, Robert E.
;
Loudon, David L.
;
Wrenn, Bruce
; …
-
2006
-
3. ed
Persistent link: https://www.econbiz.de/10002705270
Saved in:
7
The marketing plan
Cohen, William A.
-
2005
-
4. ed.
Persistent link: https://www.econbiz.de/10001996649
Saved in:
8
Essential marketing : frameworks and concepts ; a reference guide to marketing analysis
Chernev, Alexander
-
2005
-
1. ed.
Persistent link: https://www.econbiz.de/10003274178
Saved in:
9
Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe
(
ed.
)
-
2003
Persistent link: https://www.econbiz.de/10001753842
Saved in:
10
Marketing mit interaktiven Medien : Strategien zum Markterfolg
Albers, Sönke
(
ed.
);
Clement, Michel
(
contributor
); …
-
2001
-
3., komplett überarbeitete und erw. Aufl.
Persistent link: https://www.econbiz.de/10001591542
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