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type_genre:"Fallstudie"
type_genre:"Publication in honor of a person"
~isPartOf:"International journal of Indian culture and business management"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
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Search: subject_exact:"India"
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Markenimage
India
375
Indien
375
Consumer behaviour
61
Konsumentenverhalten
61
Corporate Social Responsibility
19
Corporate social responsibility
19
Human Resource Management
19
Personalmanagement
19
Einzelhandel
18
Industrie
18
KMU
18
Manufacturing industries
18
Retail trade
18
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18
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16
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Leadership style
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16
Bank
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Customer satisfaction
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Dienstleistungsqualität
13
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Job satisfaction
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Brand image
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Publication in honor of a person
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Khare, Arpita
2
Bakshi, Madhupa
1
Banerjee, Asok Kumar
1
Datta, Saroj Kumar
1
Handa, Meenakshi
1
Joshi, Richa
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Kathuria, Lalit Mohan
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Khan, Bilal Mustafa
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Kumar, M. Rupesh
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Kumar, Satish
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Luthra, Nitesh
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Mayank, Kothari
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Mishra, Prashant
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Moovendhan, V.
1
Pangriya, Ruchita
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Sanyal, Shamindra Nath
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1
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International journal of Indian culture and business management
International journal of Indian culture and business management : IJICBM
8
Journal of global marketing
8
The journal of brand management : an international journal
8
Global business review
7
International journal of business excellence
6
International journal of business and globalisation : IJBG
5
The journal of product & brand management
5
Vision : the journal of business perspective
5
International journal of electronic marketing and retailing : IJEMR
4
Journal of international consumer marketing
4
Journal of retailing and consumer services
4
The IUP journal of brand management : IJBRM
4
Asia Pacific journal of marketing and logistics
3
Asia-Pacific journal of business administration
3
Asia-Pacific journal of management research and innovation
3
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
IIMB management review
3
International journal of business competition and growth : IJBCG
3
International journal of business innovation and research
3
International journal of leisure and tourism marketing : IJLTM
3
Journal of Indian business research
3
Journal of fashion marketing and management
3
Journal of marketing communications
3
Cogent business & management
2
Indian journal of economics & business : IJEB
2
International journal of business and emerging markets : IJBEM
2
International journal of internet marketing and advertising : IJIMA
2
International journal of management concepts and philosophy : IJMCP
2
International journal of management practice : IJMP
2
International journal of retail and distribution management
2
International journal of technology marketing : IJTMkt
2
International marketing review
2
Journal for global business advancement : JGBA
2
Journal of Islamic marketing
2
Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of strategic marketing
2
Management : journal of contemporary management issues
2
Marketing intelligence & planning
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ECONIS (ZBW)
10
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1
Consumer's risk relieving strategy towards branded food outbreak : the case of Maggie noodles in India
Moovendhan, V.
;
Kumar, Satish
;
Mayank, Kothari
- In:
International journal of Indian culture and business …
18
(
2019
)
4
,
pp. 405-419
Persistent link: https://www.econbiz.de/10012110537
Saved in:
2
The study of brand extension among generation Y in the Indian market
Joshi, Richa
;
Yadav, Rajan
- In:
International journal of Indian culture and business …
19
(
2019
)
3
,
pp. 339-353
Persistent link: https://www.econbiz.de/10012145973
Saved in:
3
"My store my brand" - a critical review of online and offline private label brands in India
Pangriya, Ruchita
;
Kumar, M. Rupesh
- In:
International journal of Indian culture and business …
16
(
2018
)
2
,
pp. 223-244
Persistent link: https://www.econbiz.de/10011933502
Saved in:
4
Measuring the effect of consumer ethnocentrism and consumer beliefs for herbal products on brand loyalty : a study of Indian FMCG sector
Trivedi, Jay P.
- In:
International journal of Indian culture and business …
16
(
2018
)
3
,
pp. 323-338
Persistent link: https://www.econbiz.de/10011933522
Saved in:
5
Attitude on Indian consumers towards luxury brand purchase : an application of "attitude scale to luxury items"
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of Indian culture and business …
9
(
2014
)
3
,
pp. 316-339
Persistent link: https://www.econbiz.de/10011284517
Saved in:
6
The effect of content credibility on consumer-based brand equity : the case of Indian television channels
Bakshi, Madhupa
;
Khan, Bilal Mustafa
;
Mishra, Prashant
- In:
International journal of Indian culture and business …
8
(
2014
)
3
,
pp. 329-344
Persistent link: https://www.econbiz.de/10010401590
Saved in:
7
Values and social identity of students and working-class consumers : antecedents to normative and informative brand influences of Indian small-town consumers
Khare, Arpita
;
Tripathi, Viveka Nand
- In:
International journal of Indian culture and business …
4
(
2011
)
6
,
pp. 626-643
Persistent link: https://www.econbiz.de/10009377765
Saved in:
8
Need for uniqueness and consumption behaviour for luxury brands amongst Indian youth
Handa, Meenakshi
;
Khare, Arpita
- In:
International journal of Indian culture and business …
3
(
2010
)
5
,
pp. 489-502
Persistent link: https://www.econbiz.de/10008746891
Saved in:
9
Role of brand equity in building a strong brand : a study of cellular phone industry in India
Kathuria, Lalit Mohan
;
Luthra, Nitesh
- In:
International journal of Indian culture and business …
3
(
2010
)
6
,
pp. 623-644
Persistent link: https://www.econbiz.de/10008807532
Saved in:
10
Brand equity measurement in India : how to be more realistic?
Srivastava, R. K.
- In:
International journal of Indian culture and business …
2
(
2009
)
3
,
pp. 295-306
Persistent link: https://www.econbiz.de/10003837704
Saved in:
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