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type_genre:"Fallstudie"
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Best practice der Markenführung
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
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Enterprise & society : the international journal of business history
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Handbook of contemporary marketing in China : theories and practices
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International business in the Middle East : case studies
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Japanese firms in transition : responding to the globalization challenge
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Manufacturing across borders and oceans : Japan, the United States, and Mexico
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Moderne Methoden der Marktforschung : Kunden besser verstehen
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Netzwelt - Wege, Werte, Wandel
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Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 29 - December 1, 2007, Vienna, Austria
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Color Plant, Inc. : training foreign nationals in the United States
Lloyd, Gary E.
- In:
International business in the Middle East : case studies
,
(pp. 81-92)
.
2019
Persistent link: https://www.econbiz.de/10012102033
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2
Die Möglichkeiten der Werbewirkungsmessung und Mediaoptimierung vor dem Hintergrund der Parallelnutzung von TV und Internet
Steinbrücke, Andreas
- In:
Moderne Methoden der Marktforschung : Kunden besser …
,
(pp. 207-227)
.
2017
Persistent link: https://www.econbiz.de/10011644024
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3
Material incentives, market relations, and historical change : selling television sets in West Germany and the United States
Teupe, Sebastian
- In:
Enterprise & society : the international journal of …
17
(
2016
)
4
,
pp. 839-873
Persistent link: https://www.econbiz.de/10011582142
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4
Marketing strategy of a Chinese TV manufacturer : the case of Konka
Fetscherin, Marc
;
Beuttenmuller, Paul
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 243-261)
.
2011
Persistent link: https://www.econbiz.de/10008987099
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5
Protection for profiting from collaborative service innovation
Hurmelinna-Laukkanen, Pia
;
Ritala, Paavo
- In:
Journal of service management
21
(
2010
)
1
,
pp. 6-24
Persistent link: https://www.econbiz.de/10003964293
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6
Die Qualitätskette im TV-System und in den verschiedenen Ausspielformen
Sauter, Dietrich
;
Orlamünder, Harald
- In:
Netzwelt - Wege, Werte, Wandel
,
(pp. 117-132)
.
2010
Persistent link: https://www.econbiz.de/10003912192
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7
Loewe : Aufbau einer Premium-Position in technik- und preisgetriebenem Marktumfeld
Bald, Thorsten
;
Rutenbeck, Henrik
- In:
Best practice der Markenführung
,
(pp. 173-200)
.
2009
Persistent link: https://www.econbiz.de/10003770987
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8
Loewe : Aufbau einer Premium-Position in technik- und preisgetriebenem Marktumfeld
Rutenbeck, Henrik
;
Bald, Thorsten
;
Kindervater, Jürgen
; …
- In:
Das Diktat der Markenführung : 11 Thesen zur …
,
(pp. 3-38)
.
2009
Persistent link: https://www.econbiz.de/10003872063
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9
From relocation to regional competence cluster : recent developments of the television set industry in Central- and Eastern European countries
Glowik, Mario
- In:
Proceedings of the 15th Annual Conference on Marketing …
,
(pp. 73-89)
.
2007
Persistent link: https://www.econbiz.de/10003622547
Saved in:
10
Production system and competitive power of Chinese enterprises : a case study on TCL King color TV
Ouyang, Taohua
;
Li, Jiahong
;
Zhang, Chuyu
;
Mao, Yunshi
; …
- In:
Frontiers of business research in China : selected …
1
(
2007
)
4
,
pp. 494-520
Persistent link: https://www.econbiz.de/10003759700
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