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type_genre:"Government document"
~type:"book"
~type_genre:"Article in journal"
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Search: subject_exact:"Direct mail"
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Subject
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Direct marketing
20
Direktmarketing
20
Advertising
7
Werbung
7
Arzneimittel
5
Pharmaceuticals
5
USA
5
United States
5
EU countries
4
EU-Staaten
4
Advertising effects
3
Deutschland
3
EU-Binnenmarkt
3
Germany
3
Pharmaceutical industry
3
Pharmaindustrie
3
Public relations
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Single European market
3
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3
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Agrarprodukt
2
Data protection
2
Datenschutz
2
Distribution channel
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Marketing management
2
Marketingmanagement
2
Mobile communications
2
Mobilkommunikation
2
Vertriebsweg
2
04.03.1998
1
08.05.1996
1
1985
1
1988
1
27.11.1996
1
Ab-Hof-Verkauf
1
Agrareinkommen
1
Agrarmarkt
1
Agricultural market
1
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Article
524
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Government document
Article in journal
Graue Literatur
147
Non-commercial literature
147
Hochschulschrift
119
Thesis
99
Arbeitspapier
85
Working Paper
85
Collection of articles of several authors
74
Sammelwerk
74
Konferenzschrift
33
Ratgeber
32
Aufsatzsammlung
31
Bibliografie enthalten
28
Bibliography included
28
Guidebook
28
Lehrbuch
23
Textbook
21
Conference proceedings
19
Handbook
14
Handbuch
14
Case study
13
Fallstudie
13
Aufsatz in Zeitschrift
11
Amtsdruckschrift
9
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8
Glossar enthalten
5
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4
Sammlung
4
Systematic review
4
Übersichtsarbeit
4
Fallstudiensammlung
3
Mehrbändiges Werk
3
Multi-volume publication
3
Advisory report
2
Bericht
2
Elektronischer Datenträger
2
Enzyklopädie
2
Gutachten
2
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English
13
German
6
French
1
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Mukherjee, Avinandan
3
Wirthgen, Bernd
2
Bose, Indranil
1
Brammsen, Joerg
1
Harridge-March, Sally
1
Korff, Douwe
1
Kuhnert, Heike
1
Leible, Stefan
1
Recke, Guido
1
Reynolds, Jonathan
1
Shankar, Venkatesh
1
Sylvander, Bertil
1
Zenner, Silvia
1
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Institution
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Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
Europarat
1
Europäische Kommission
1
Frankreich / Délégation à l'Aménagement du Territoire et à l'Action Régionale
1
Institut national de la recherche agronomique <Paris>
1
MacLean Center for Clinical Medical Ethics
1
USA / Subcommittee on Domestic Marketing, Consumer Relations, and Nutrition
1
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International journal of pharmaceutical and healthcare marketing : IJPHM
2
Kom / Kommission der Europäischen Gemeinschaften
2
Betriebs-Berater : Zeitschrift für Recht und Wirtschaft
1
Direct marketing : an international journal
1
Etude de consommation
1
Health marketing quarterly
1
International journal of pharmaceutical and healthcare marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of organizational computing and electronic commerce
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of targeting, measurement and analysis for marketing
1
Schriftenreihe des Bundesministeriums für Ernährung, Landwirtschaft und Forsten / A
1
Schriftenreihe des Bundesministeriums für Verbraucherschutz, Ernährung und Landwirtschaft / A
1
Stellungnahmen und Berichte WSA / Wirtschafts- und Sozialausschuß der Europäischen Gemeinschaften
1
Stellungnahmen und Berichte WSA / Wirtschafts- und Sozialausschuß, Europäische Gemeinschaften
1
The journal of law & economics
1
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Source
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ECONIS (ZBW)
20
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1
Special issue: Mobile marketing
Shankar, Venkatesh
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011489400
Saved in:
2
Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237499
Saved in:
3
Pharmaceutical direct-to-consumer advertising : past, present, and future
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237501
Saved in:
4
Pharmaceutical direct-to-consumer advertising ; Pt. 1
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790606
Saved in:
5
Interactive marketing and computer-mediated communication
Harridge-March, Sally
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003982790
Saved in:
6
Direct and multi-channel marketing research
2009
Persistent link: https://www.econbiz.de/10003937395
Saved in:
7
Special issue: Direct-to-consumer advertising of pharmaceuticals : concepts, issues, and research
2009
Persistent link: https://www.econbiz.de/10003965539
Saved in:
8
Special issue: Quantitative models to support direct marketing in electronic channels
Bose, Indranil
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003845408
Saved in:
9
Special issue: mobile marketing
Reynolds, Jonathan
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003698610
Saved in:
10
Situation und Perspektiven der Direktvermarktung in der Bundesrepublik Deutschland : Forschungsbericht an das Bundesministerium für Verbraucherschutz, Ernährung und Landwirtschaft...
Recke, Guido
(
contributor
);
Zenner, Silvia
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002166324
Saved in:
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