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type_genre:"Gutachten"
~isPartOf:"Psychology & marketing"
~type_genre:"Fallstudie"
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Airbnb
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Beziehungsmarketing
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Brand image
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Psychology & marketing
HMD : Praxis der Wirtschaftsinformatik
11
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
Handbook of research on integrating social media into strategic marketing
7
Digital and social media marketing : a results-driven approach
6
Cases on strategic social media utilization in the nonprofit sector
5
Handbook of social media management : value chain and business models in changing media markets
5
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
5
Social media and crisis communication
5
Corporate social responsibility in the digital age
4
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
4
Analyzing the strategic role of social networking in firm growth and productivity
3
Harvard business review : HBR
3
Knowledge management 2.0 : organizational models and enterprise strategies
3
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
3
Long range planning : LRP ; international journal of strategic management
3
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
3
Social-Media-Handbuch : Theorien, Methoden, Modelle
3
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
3
A Gower book
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Berichte aus der Betriebswirtschaft
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Cases on innovations in educational marketing : transnational and technological strategies
2
Communicating corporate social responsibility : perspectives and practice
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Contemporary issues in social media marketing
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Customer-centric marketing strategies : tools for building organizational performance
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Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
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Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
2
Entrepreneurship marketing : principles and practice of SME marketing
2
Gabler Research
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Handbook of research on business social networking ; Vol. 1
2
Harvard-Business-Manager : das Wissen der Besten
2
Implementing new business models in for-profit and non-profit organizations : technologies and applications
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International journal of networking and virtual organisations : IJNVO
2
International journal of product development : IJPD
2
International journal of technology marketing : IJTMkt
2
Journal of business research : JBR
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Journal of marketing management : MM
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Journal of technology management in China
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Management information systems : mis quarterly
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Managing knowledge for global and collaborative innovations : [peer-reviewed papers ... selected from ... 2009 International Conference on Knowledge Management held in Hong Kong]
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ECONIS (ZBW)
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1
Influence of the virtual brand community in sports sponsorship
Dos Santos, Manuel Alsono
;
Calabuig Moreno, Ferran
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1091-1097
Persistent link: https://www.econbiz.de/10011627279
Saved in:
2
Exploring how video digital storytelling builds relationship experiences
Pera, Rebecca
;
Viglia, Giampaolo
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1142-1150
Persistent link: https://www.econbiz.de/10011627307
Saved in:
3
Toward a taxonomy of virtual communities from a value cocreation perspective
Rodríguez-López, Nuria
;
Diz-Comesaña, M. Eva
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1166-1173
Persistent link: https://www.econbiz.de/10011627313
Saved in:
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