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type_genre:"Handbook"
~language:"eng"
~type_genre:"Fallstudie"
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Search: subject_exact:"Customer tracking"
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ECONIS (ZBW)
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1
Understanding your buyer persona
Cruz, Ana
;
Karatzas, Stelios
- In:
Digital and social media marketing : a results-driven …
,
(pp. 69-93)
.
2017
Persistent link: https://www.econbiz.de/10011582681
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2
Consolidating customer analytics at Mobistar pragmatic project management in business intelligence
De Hertogh, Steven
;
Janssens, Mark
;
Viaene, Stijn
-
2011
Persistent link: https://www.econbiz.de/10009240082
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3
Conducting field research in retail stores : a meandering path to a successful research project
Minahan, Stella Marie
;
Huddleston, Patricia
;
Behe, Bridget
- In:
The international review of retail, distribution and …
23
(
2013
)
2
,
pp. 189-203
Persistent link: https://www.econbiz.de/10009743690
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4
Learning about customers : managing B2B alliances between small technology startups and industry leaders
Perez, Lourdes
;
Whitelock, Jeryl
;
Florin, Juan M.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 431-462
Persistent link: https://www.econbiz.de/10009733025
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5
Customer knowledge management : improving customer relationship through knowledge application
Wilde, Silvio
-
2011
Persistent link: https://www.econbiz.de/10008823071
Saved in:
6
The core-customer concept
Öberg, Christina
- In:
The service industries journal
31
(
2011
)
15/16
,
pp. 2677-2692
Persistent link: https://www.econbiz.de/10009413554
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7
How to improve brand tracking research : a frozen pizza case study
Chrzan, Keith
;
Malcom, Douglas
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
6
,
pp. 723-733
Persistent link: https://www.econbiz.de/10003909382
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8
Multiproduct revenue management: an empirical study of Auto Train at Amtrak
Sibdari, Soheil
;
Lin, Kyle Y.
;
Chellappan, Sriram
- In:
Journal of revenue and pricing management
7
(
2008
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10003730986
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9
Marketing research : concepts, practices, and cases
Easwaran, Sunanda
-
2006
Persistent link: https://www.econbiz.de/10003417153
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