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type_genre:"Interview"
~subject:"Führungskräfte"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Internet-Werbung"
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Führungskräfte
Internet marketing
7,480
Online-Marketing
7,480
Social Web
3,950
Social web
3,950
Consumer behaviour
3,426
Konsumentenverhalten
3,426
Advertising effects
1,448
Werbewirkung
1,448
Online retailing
1,439
Online-Handel
1,439
Viral marketing
1,385
Virales Marketing
1,385
E-commerce
1,212
Electronic Commerce
1,211
Brand management
1,168
Markenführung
1,168
Advertising
1,162
Werbung
1,142
Beziehungsmarketing
1,107
Relationship marketing
1,107
Social media
795
Brand image
751
Markenimage
751
social media
729
Internet
617
Website
599
Marketing management
568
Marketingmanagement
568
Social network
410
Soziales Netzwerk
410
Brand
355
Facebook
350
Markenartikel
337
Search engine
335
Suchmaschine
335
Confidence
328
Vertrauen
328
USA
316
United States
316
Customer satisfaction
312
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9
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Article
12
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1
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Interview
Aufsatz in Zeitschrift
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12
Aufsatz im Buch
3
Book section
3
Guidebook
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Ratgeber
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English
13
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Anderson, Betsy
1
Bai, Lijuan
1
Bao, Xin
1
Castaño, Raquel
1
Chen, Yanzhen
1
Geddes, Paul
1
Gong, Caiyan
1
Han, Meini
1
Hirsch, Peter B.
1
Hughes, Tim
1
Lau, Raymond Yiu Keung
1
Law, Chun Hung Roberts
1
Lawson, Kara
1
Lee, Seul Ki
1
Lin, Han
1
Liu, Jianwei
1
López, Manuela
1
Miller, Michael
1
Nhotsavang, Mary
1
O'Regan, Nicholas
1
Porter, Michael C.
1
Ringberg, Torsten
1
Rui, Huaxia
1
Rydén, Pernille
1
Sicilia, Maria
1
Sihi, Debika
1
Singh, Amrik
1
Sun, Baiqing
1
Treviño, Teresa
1
Verlegh, Peeter
1
Whinston, Andrew B.
1
Wilke, Ricky
1
Xie, Karen L.
1
Yan, Xiangbin
1
Ye, Qiang
1
Zhang, Zili
1
Zhang, Ziqiong
1
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Asian business & management
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of leisure and tourism marketing : IJLTM
1
Journal of business strategy
1
Journal of communication management : an international journal
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing theory and practice
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
MIS quarterly
1
Technological forecasting & social change : an international journal
1
The marketing review
1
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ECONIS (ZBW)
13
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1
Quantifying the impact of CEO social media celebrity status on firm value : novel measures from digital gatekeeping theory
Bao, Xin
;
Sun, Baiqing
;
Han, Meini
;
Lin, Han
;
Lau, …
- In:
Technological forecasting & social change : an …
189
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014265803
Saved in:
2
Impact of social media capability on firm performance : new evidence from China
Bai, Lijuan
;
Yan, Xiangbin
- In:
Asian business & management
22
(
2023
)
1
,
pp. 118-136
Persistent link: https://www.econbiz.de/10013557006
Saved in:
3
How to motivate opinion leaders to spread e-WoM on social media : monetary vs non-monetary incentives
López, Manuela
;
Sicilia, Maria
;
Verlegh, Peeter
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 154-171
Persistent link: https://www.econbiz.de/10012880175
Saved in:
4
Exploring the effects of official-structured managerial responses on hotel online popularity
Gong, Caiyan
;
Liu, Jianwei
;
Law, Chun Hung Roberts
;
Ye, …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383278
Saved in:
5
Tweet to the top? : social media personal branding and career outcomes
Chen, Yanzhen
;
Rui, Huaxia
;
Whinston, Andrew B.
- In:
MIS quarterly
45
(
2021
)
2
,
pp. 499-534
Persistent link: https://www.econbiz.de/10012631365
Saved in:
6
Marketing leaders and social media : blending personal and professional identities
Sihi, Debika
;
Lawson, Kara
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011884473
Saved in:
7
Branding in a digital world : discussion based on an interview with Paul Geddes CEO of Direct Line Group
Geddes, Paul
(
interviewee
);
Hughes, Tim
(
interviewer
); …
- In:
The marketing review
18
(
2018
)
1
,
pp. 41-53
Persistent link: https://www.econbiz.de/10011892851
Saved in:
8
Effects of managerial response on consumer eWOM and hotel performance : evidence from TripAdvisor
Xie, Karen L.
;
Zhang, Zili
;
Zhang, Ziqiong
;
Singh, Amrik
; …
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 2013-2034
Persistent link: https://www.econbiz.de/10011624247
Saved in:
9
How managers' shared mental models of business-customer interactions create different sensemaking of social media
Rydén, Pernille
;
Ringberg, Torsten
;
Wilke, Ricky
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 1-16
Persistent link: https://www.econbiz.de/10011373140
Saved in:
10
Anti-social media : executive Twitter "engagement" and attitudes about media credibility
Porter, Michael C.
;
Anderson, Betsy
;
Nhotsavang, Mary
- In:
Journal of communication management : an international …
19
(
2015
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10011448047
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