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type_genre:"Mehrbändiges Werk"
~subject:"Markenführung"
~subject:"USA"
~type_genre:"Aufsatz in Zeitschrift"
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138
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International journal of industrial organization
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Applied economics letters
1
Enterprise & society : the international journal of business history
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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Psychology & marketing
1
Sport management review
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The Rand journal of economics
1
The journal of media economics
1
Young consumers : insight and ideas for responsible marketers
1
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
1
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ECONIS (ZBW)
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1
Coordinating traditional media advertising and online advertising in brand marketing
Kim, Alex Jiyoung
;
Balachander, Subramanian
- In:
Production and operations management : the flagship …
32
(
2023
)
6
,
pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
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2
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
3
Exploratory study on variables impacting display advertising spend of leading advertisers in the USA
Chakrabarti, Somnath
;
Makhija, Mayank
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 176-206
Persistent link: https://www.econbiz.de/10012424773
Saved in:
4
Enriching media data : a special report from the U.S. coalition of innovative media measurement : quality is key requisite for maximizing return on advertising investment
Broussard, Gerard
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10011486036
Saved in:
5
Allocation of advertising budget between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat
- In:
Journal of the Operational Research Society : OR
68
(
2017
)
2
,
pp. 134-146
Persistent link: https://www.econbiz.de/10011625870
Saved in:
6
The role of media brands in media planning
Sommer, Christoph
;
Marty, Linda
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011611051
Saved in:
7
Fun and facts about American business : economic education and business propaganda in an early cold war cartoon series
Jack, Caroline
- In:
Enterprise & society : the international journal of …
16
(
2015
)
3
,
pp. 491-520
Persistent link: https://www.econbiz.de/10011551956
Saved in:
8
Online product presentation : the effect of product coordination and a model's face
Yoo, Jungmin
;
Kim, Minjeong
- In:
Journal of research in interactive marketing : …
6
(
2012
)
1
,
pp. 59-72
Persistent link: https://www.econbiz.de/10009571551
Saved in:
9
Are consumer and brand personalities the same?
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
; …
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
Saved in:
10
The effect of attractiveness in advertising and comparison motives on self-judgments and product evaluations : a cross-National perspective
Micu, Camelia C.
;
Coulter, Robin
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 79-99
Persistent link: https://www.econbiz.de/10009545346
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