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type_genre:"Non-commercial literature"
~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbuch"
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Search: subject_exact:"Kundenanalyse"
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Marketing management
Kundenanalyse
272
Customer analysis
262
Beziehungsmarketing
88
Relationship marketing
88
Consumer behaviour
63
Konsumentenverhalten
63
Theorie
41
Theory
41
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32
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29
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15
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12
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IT-gestütztes Marketing
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Kundendaten
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8
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Bauer, Hans H.
2
Hammerschmidt, Maik
2
Krafft, Manfred
2
Arias-Aranda, Daniel
1
Basu, Preetam
1
Braehler, Matthias
1
Brähler, Matthias
1
Hallikainen, Heli
1
Korhonen-Sande, Silja
1
Laukkanen, Tommi
1
Malthouse, Edward C.
1
Mandal, Prasenjit
1
McAlister, Leigh
1
Poon, Patrick
1
Reimer, Anja
1
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1
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1
Saha, Kushal
1
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1
Tajtáková, Mária
1
Venkatesan, Rajkumar
1
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1
Walter, Georg
1
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Fördergesellschaft Marketing an der Universität Augsburg
1
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics : JBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing intelligence & planning
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
The service industries journal
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ECONIS (ZBW)
12
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1
Showrooms and B&M stores : omnichannel strategies for managing customer returns
Mandal, Prasenjit
;
Basu, Preetam
;
Saha, Kushal
-
2020
Persistent link: https://www.econbiz.de/10012226240
Saved in:
2
Fostering B2B sales with customer big data analytics
Hallikainen, Heli
;
Savimäki, Emma
;
Laukkanen, Tommi
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
Saved in:
3
Segmenting blood donors in developing countries
Zhou, Yanfeng
;
Poon, Patrick
;
Yu, Chunling
- In:
Marketing intelligence & planning
30
(
2012
)
5
,
pp. 535-552
Persistent link: https://www.econbiz.de/10009611619
Saved in:
4
Micro-foundations of market orientation : influencing non-marketing managers' customer information processing
Korhonen-Sande, Silja
- In:
Industrial marketing management : the international …
39
(
2010
)
4
,
pp. 661-671
Persistent link: https://www.econbiz.de/10003984001
Saved in:
5
CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
Saved in:
6
Targeting university students in audience development strategies for opera and ballet
Tajtáková, Mária
;
Arias-Aranda, Daniel
- In:
The service industries journal
28
(
2008
)
1/2
,
pp. 179-191
Persistent link: https://www.econbiz.de/10003733070
Saved in:
7
Methoden zur Ermittlung von Profilierungsinstrumenten und -massnahmen für Dienstleistungen
Reimer, Anja
-
2004
Persistent link: https://www.econbiz.de/10002128213
Saved in:
8
The customer lifetime value concept and its contribution to corporate valuation
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Braehler, Matthias
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 47-67
Persistent link: https://www.econbiz.de/10001947646
Saved in:
9
Kundenwertbasierte Unternehmensbewertung : das Customer Lifetime Value-Konzept und sein Beitrag zu einer Marketingorientierten Unternehmensbewertung
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Brähler, Matthias
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
4
,
pp. 324-344
Persistent link: https://www.econbiz.de/10001736390
Saved in:
10
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
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