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type_genre:"Reprint"
~source:"econis"
~subject:"Cultural identity"
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Search: subject_exact:"Internationales Marketing"
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Cultural identity
International marketing
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Internationales Marketing
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16
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Marketing management
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Cross-cultural and critical perspectives on brands
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International marketing ; Vol. 1
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The Harvard business review paperback series
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ECONIS (ZBW)
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Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
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2009
Persistent link: https://www.econbiz.de/10003784485
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2
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
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3
Managing images in different cultures : a cross-national study of color meanings and preferences
Madden, Thomas Justin
;
Hewett, Kelly
;
Roth, Martin S.
-
2009
Persistent link: https://www.econbiz.de/10003785591
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4
Right appeals for the "right self" : connectedness-separateness self-schema and cross-cultural persuasion
Wang, Charlie C. L.
-
2009
Persistent link: https://www.econbiz.de/10003785625
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5
Cross-cultural strategies
Kim, W. Chan
;
Mauborgne, R. A.
-
2008
Persistent link: https://www.econbiz.de/10003655500
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6
Harvard business review on doing business in China
2005
-
[Reprint]
Persistent link: https://www.econbiz.de/10003191221
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